MAX EDITORIAL

The Heart of Netflix – How the Algorithm Became the Soul of the Platform
Netflix is not just a streaming platform. It has become a global giant that shapes cultural trends, redefines entertainment consumption, and, above all, anticipates what consumers want before they even know it. At the heart of this revolution is its algorithm—a powerful prediction machine powered by data and artificial intelligence. But how does this system work? How does it determine whether a Korean drama will be a hit in Latin America or a true-crime documentary will go viral around the world? In this chapter, we dive into the heart of Netflix: the algorithm that drives recommendations, retains subscribers, and creates cultural phenomena.
The Data-Driven Entertainment Revolution
In the past, the choice of what to watch was limited to broadcast TV programming or titles available at rental stores. The arrival of streaming has changed this dynamic, putting thousands of options within the reach of consumers. However, a large selection can be a problem. Faced with a vast catalog, users often feel lost and spend more time searching for a film than watching it.
Netflix solved this problem with a sophisticated algorithm, developed over years, to understand and predict the individual tastes of each subscriber. Unlike traditional television, where the programming schedule is fixed and the same for everyone, Netflix delivers a unique, personalized and dynamic experience. This system not only suggests titles, but shapes audience behavior and anticipates trends before they even emerge.
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