Noemí Boza

In Why They Call It Leadership When They Really Mean Communication, the author presents the attitudes and skills of what she calls “sweet-spot leadership” — the essence of the much-desired authenticity. Among these sweet-spot skills, communication stands out as a powerful tool, capable of multiplying the opportunities throughout one’s professional journey.

Drawing on her experience as both a journalist and entrepreneur, the author offers us a powerful and energetic vision: leading well is a journey of continuous learning, where we must communicate better with ourselves and with others to move forward safely. More than just showcasing the power of communication in the art of leadership, these pages aim to inspire readers to take the initiative and develop a more entrepreneurial mindset.

Peppered with personal experiences and the wisdom of leading businesspeople, this book inspires and demonstrates how authentic communication can transform our lives and careers — and how leadership is essentially about communicating effectively.
Aimed at those who seek to face new challenges.

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