Mark Bradford

Based on Freud's Pleasure principle, this book reveals the building blocks that further direct our energies and are responsible for every accomplishment, failure, and our very personality.

Filled with citations to studies on such things as high achievers, diet, addiction and more, it takes a look at the granular level just above Freud's Pleasure principle.

Ever wonder why something "comes easily" to your friend but is an uphill battle for you?

Ever have a great success but have no idea why?

You'll find out in BeCAUSE!

From the author who brought you The Status Game™ series, OneSelf, and the psychologist-endorsed Three Voices.

BeCAUSE! is an experimental psychology book that is an easy but deep read. Although it cites in-depth studies, it still finds a way to distill that for you in very digestible bites.

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