Cedric Powell

Let me say this loud and clear: you’re not just a player anymore. In

2025, if you’ve got a name, a work ethic, and a phone in your hand—you’ve

got a platform. You’ve got leverage. You’ve got the ability to turn your hustle

into headlines and your purpose into profit. The field? It’s bigger now. The

rules have changed. NIL didn’t just level the playing field—it built an entirely

new arena.

But here’s the truth: NIL is not about chasing checks—it’s about

building something that can’t be benched.

It’s about ownership. Discipline. Vision.

You’re not just trying to score touchdowns. You’re trying to create a legacy

that outlives the box scores and outshines the stat sheets.

Let me ask you: What does your name mean?

When the lights are off, and the cheering stops... What did you build that

still stands?

See, success today isn’t just measured in points and wins. It’s

measured in influence, brand value, and the ability to move culture. You’re

not just a student-athlete anymore. You’re a CEO. A brand. A movement.

Greg Campbell

NIL Hustle: “A Playbook for Profit on and Off the Field”

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