Jeffrey Nelson Cole

You’ve spent enough time being “just” a designer, coach, copywriter, strategist, and… [fill in the blank]. The truth is, you’re sitting on a skill set that could build real wealth: real income, real independence, and real influence. If you learn how to position yourself the right way, that is.

The Wealth Icon Model shows you how to stop selling your time and start selling your value. This book walks you through how to build a business around who you already are: your expertise, your voice, and your lived experience. You’ll learn how to turn that into something people trust, buy from, and talk about.

This is built from real work with real people who went from overlooked freelancers to respected industry names, without needing a big following, a big team, or startup money. If you have the skill, this model provides the system.

Inside, you’ll learn:

 • Why branding yourself 
is • THE business and how to do it with purpose
 • How to stop thinking like a service provider and start acting like the product
 • How to build offers based on outcomes, not effort
 • How to handle objections before they even come up
 • Why content should build trust, not only attention
 • How to use proof, positioning, and simplicity to charge more and work less

If you’re tired of being underpaid, overlooked, or stuck in someone else’s system, this book hands you a new one. One that puts your name at the center. Because once you learn how to be the brand, you stop chasing clients and start attracting the right ones.

And once you’ve built authority, The Wealth Icon Model shows you how to extend it through networks, collaborations, and even licensing your name, so your influence outlives the hours you put in. You’re building a reputation that keeps paying you long after the work is done.

And this is your guide to becoming the authority in your space.

Drew Alan Baker

The Founder's Book

The Wealth Icon Model: Think Like a Brand. Earn Like a Business

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