IRB Media

Please note: This is a companion version & not the original book. Book Preview: 

#1 CEOs are masters of simplifying complexity. They are relentless about pushing responsibility back on others to connect the dots and explain their ideas in simple, but not simplistic, terms.

#2 The skill of simplifying complexity is not widely shared, and leaders need to make a conscious effort to practice it themselves and demand it from others. It is an essential tool for navigating and wringing insights from the onslaught of information and infinite choices that leaders face.

#3 The first test for leaders is to articulate a clear, galvanizing plan for what the company is trying to achieve. Can they stand up in front of their employees and, in a simple and memorable way, explain where the company is headed and why.

#4 The role of the simple plan is to help employees understand what they should be working on and why it is important. It must be clear and everyone must understand it.

Summary of Adam Bryant & Kevin Sharer's The CEO Test

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