IRB Media

Please note: This is a companion version & not the original book. 

Book Preview: 

#1 On February 1, 2015, the Seattle Seahawks and New England Patriots met in the Super Bowl. The game was watched by an estimated 114 million people, making it the most-watched show in US television history. The commercials, however, were sad and lossy.

#2 This book is about examining what we as a culture preoccupy ourselves with on a daily basis. By examining what it is that we as a culture preoccupy ourselves with, we can better understand that culture and our place within it.

#3 The term popular culture is used to describe media distractions. The study of popular culture is much more than keeping up with the Kardashians.

#4 The academic study of popular culture was born in the 1960s as a response to the cultural climate of the turbulent 1960s.