IRB Media

Get the Summary of Chip Heath and Dan Heath's Made to Stick in 20 minutes. Please note: This is a summary & not the original book. "Made to Stick" by Chip Heath and Dan Heath explores why some ideas thrive while others die. The book introduces the concept of Commander's Intent (CI) used by the U.S. Army to empower soldiers to adapt to changing circumstances while still achieving the overarching objective. This principle of simplicity is central to the book's message, which is to identify the essence of an idea and convey it effectively using the SUCCESs checklist. The authors argue that simplicity involves distilling an idea to its core and prioritizing information, as seen in the inverted pyramid structure used by journalists...

Summary of Chip Heath and Dan Heath's Made to Stick

Login with...

Create an account