RICHARD HORWELL

If you are considering getting into the Food & Drink Industry then this is a MUST read book. Richard Horwell’s knowledge spans four decades and as many continents, having lived and worked in the UK, USA, Australia and for a short time in the Middle East, he has started and built up a multitude of his own products and companies, then successfully selling them on. As the leading expert in Food & Drink Development and Branding he has been behind over 150 Food & Drink Brands Worldwide, so he is sharing his experiences and knowledge to help you build your own brand.

In any sector new businesses have a low survival rate, no matter how good the products are, this book is here as a guide to illustrate the pitfalls, drawbacks and shortcuts, whether you are in this industry or contemplating entering, knowledge is power and this book could be the difference between success and failure.

This is a fun industry and there is a LOT of money to be made, so enjoy and read on.

Simeon Weedall

HOW TO DEVELOP AND LAUNCH A DRINK BRAND

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