The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, 4th EditionDavid Meerman Scott3.1
Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer LoyaltyLaurence Vincent3
Word-of-Mouth Advertising Online and Off: How to Spark Buzz, Excitement, and Free Publicity for Your Business or Organization -- With Little or No MoneyLynn Thorne