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Danai Krokou

China’s rise to prosperity in recent decades coincided with the surge in global trade and falling protectionism. But as we are entering the third decade of the 21st century, the economic structure that prevailed in the West during the previous decades is now beginning to look very different. 

Global economic relationships are being redefined in the wake of the global financial crises, the recent US-China trade tensions, Brexit and the Covid-19 pandemic. However, when global trade suffers, so do local economies. In today’s economy, international cooperation and open trade are not an option, but a necessity.

Trading with China is a concise and useful handbook to Western businesses, entrepreneurs and investors doing business with or in China. It is also a practical guide of use to anyone considering to export goods, services and technology to the Chinese market.

The book contains industry information, updated data, key models, practical advice, and strategy options for different types of companies and industry sectors. It details all relevant procedures, opportunities and challenges by industry sector and geographical region. 

It discusses major issues such as market barriers, import requirements, distribution channels, labelling, and operational challenges. Topics covered in Trading with China also include: relevant rules, regulations, documentation and management issues related to the export of different types of goods, services and technology to China.

Business Expert Press

The Chinese Market Series

Trading With China: How to Export Goods, Services, & Technology to the Chinese Market

With its dual appeal as the world’s factory and the largest consumer market worldwide, China is about to become the preferred playing field for American and European businesses with global ambitions. China’s massive global development project, the Belt and Road Initiative (BRI), now includes more than two-thirds of the world’s countries. Entering the Chinese Market aims to assist Western businesses and entrepreneurs to understand and effectively enter the Chinese market.

An essential factor for the success of investors and professionals engaging in business in or with China is being able to understand and correctly set up a sustainable and effective corporate structure. This book discusses different company structures, their functions, and their respective liabilities and provides practical and operational observations. The book details all applicable decision-making processes to help you choose the most suitable structure based on your business scope, specific needs, and available capital when entering China. 

In addition, it discusses all relevant rules, regulations, documentation, and management issues related to the establishment of different types of structures such as WFOEs representative offices, joint ventures, and other forms of investment. Topics covered include tax, legal, intellectual property rights, common pitfalls, and ways to address them.

The Chinese Market: Company Structures and Investment Strategies

Over the past decades China gained the reputation of being the world’s factory, focusing solely on manufacturing exports. This is about to change.

The role of e-commerce is tremendously important in the context of the Chinese government’s stated goal of relying less on exports to the recession-stricken West and focusing more on domestic consumption as a driver for further economic growth. China’s online population is currently the largest online population worldwide.

This book is aimed at assisting Western entrepreneurs, SMEs, investors and business students to understand and ideally enter the Chinese e-merging market. E-Commerce is an easy, fast, and cost-effective way of entering the Chinese market compared to more traditional ways of entry. It offers great opportunities for high profit gains to Western companies seeking to do business in China without the hurdle of heavy upfront investment.

This book is designed to work as a step-by-step guide to the online marketplace environment in China. It provides a detailed overview of the Chinese online market and proposes different strategies available to foreign companies. It contains practical advice, the latest data and relevant links for further reference that Western SMEs, investors, and entrepreneurs can use to establish their online presence in China.