Örnek
Storyscaping: Stop Creating Ads, Start Creating Worlds - Gaston Legorburu,Darren McColl

Storyscaping: Stop Creating Ads, Start Creating Worlds

Storyscaping: Stop Creating Ads, Start Creating Worlds

1.0 2 5 Yazan(lar): Gaston Legorburu,Darren McColl SESLENDİREN(LER): Tim Andres Pabon
SESLİ KİTAP OLARAK MEVCUTTUR.
How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline. Each connection inspires engagement with another, so the brand becomes part of the customer's story. Authors Gaston Legorburu and Darren McColl explain how marketers can identify and define the core target audience segment, define your brand's purpose, understand the emotional desires of your consumers, and more. Shows how to map how the consumer engages with the category and product/service Explains how to develop an organizing idea and creative plan for an immersive storyscape experience Defines the role of marketing channels around the organizing idea Establishes how technology can be applied to the experience Learn how to measure, optimize, and evolve the customer experience through the use of strong narratives that compel consumers to buy into your brand. www.storyscaping.com
DİL: İNGİLİZCE Kategori: İŞ KİTAPLARI Çeviren:

SESLİ KİTAP HAKKINDA DAHA FAZLASI

Yayınevi: Gildan Media
Yayınlandı: 2014-12-01
Süre: 5Saat 46Dak
ISBN: 9781469030579
Yorumlar

STORYTEL'DE HER ZAMAN SENİ BEKLEYEN İYİ BİR KİTAP VAR.

Storytel dünyasında sınır yok!
İstediğin kitabı, istediğin kadar dinleyebilirsin. Cihazına indirdiğin sesli kitaplar, internet bağlantısına ihtiyacın olmadan, çevrimdışı olarak yanında. Zengin kütüphanemizde her yaştan, her insan için mutlaka bir kitap var.
Storytel; akıllı telefonundaki en iyi kitap deneyimi.
İLK 14 GÜN ÜCRETSİZ