Economy & Business
Brand Cliche is a gentle reminder to the harassed marketer regarding the purpose of his products and how to build his brands. It has been inspired by the truths known to all marketers and brand leaders, yet forgotten by many practitioners. This is not a textbook. Its visual pages pose questions. The answers lie with the brand owners themselves.The world of brands has been shaken. Pundits are questioning the very existence of brands which seem to confuse the consumer's understanding with jargon and ploys.
© 2015 Leadstart Publishing Pvt Ltd (Platinum Press) (Ebook): 9789352015252
Release date
Ebook: October 5, 2015
Economy & Business
Brand Cliche is a gentle reminder to the harassed marketer regarding the purpose of his products and how to build his brands. It has been inspired by the truths known to all marketers and brand leaders, yet forgotten by many practitioners. This is not a textbook. Its visual pages pose questions. The answers lie with the brand owners themselves.The world of brands has been shaken. Pundits are questioning the very existence of brands which seem to confuse the consumer's understanding with jargon and ploys.
© 2015 Leadstart Publishing Pvt Ltd (Platinum Press) (Ebook): 9789352015252
Release date
Ebook: October 5, 2015
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