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Cover for الفوز في آسيا: إستراتيجيات للمنافسة في الألفية الجديدة
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الفوز في آسيا: إستراتيجيات للمنافسة في الألفية الجديدة

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Language
Arabic
Format
Category

Non-fiction

يتقصى الكتاب موضوع الأزمة الاقتصادية في آسيا، ويناقش السبل التي يجب على الشركات الآسيوية المتعددة الجنسية منها والوطنية اتباعها في مجال المنافسة على الأسواق.فإذا كان الاقتصاد الآسيوي قد اعتمد حتى اليوم على التصدير خارج آسيا، فإن الأسواق الآسيوية المحلية اليوم تشهد نموا متعاظما وطلبا متزايدا على البضائع يقتضي تغييرا في استراتيجية المنافسة. وإذا يجب أولا الفوز بآسيا و نتزاع أسواقها من قبضة الشركات العالمية حتى يتسنى الخروج من الأزمة وتحقيق معدلات متسارعة من النمو الاقتصادي .

العبيكان للنشر

© 2025 Obeikan (Ebook): 9786035031967

Release date

Ebook: July 5, 2025

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