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Simon Sinek

My career is an accident. It started when I set out to rediscover my passion and reignite a spark I’d lost — and that journey led me to the work I do now.

If you know me from my books or my speaking, you know I’m fascinated by why people do what they do. What makes someone find joy and meaning in their life, or pursue something far greater than themselves?
I started A Bit of Optimism to explore those ideas and expand my own perspective. This podcast is a trove of honest conversations, with people who challenge me, teach me, or simply help me see things in a different way. Some guests are household names, and others you may be meeting for the first time. But each one of them has something to share that can help all of us grow.

So if you’re looking for a spark — some insight, inspiration, or just a reminder that good things are possible — join me on A Bit of Optimism! 

Let’s grow together.

A Bit of Optimism

I’ve long imagined a world where people wake each morning inspired, feel safe wherever they work, and return home fulfilled by what they’ve created. That vision once felt like a dream - until I met Bob Chapman, CEO of Barry-Wehmiller, who quietly built it into reality. Over five decades, Bob has grown a humble Midwestern manufacturing company into a global business success story, proving that leadership grounded in humanity can scale across the world.

Bob sees the people in his company not as line items, but as human beings within his span of care - individuals he feels responsible to help become healthy, fulfilled, and whole. His belief is simple yet profound: when people are cared for at work, they create happier families, stronger communities, and a better world. He captured this vision in his book Everybody Matters - which I’m proud to have published - inspiring leaders everywhere to imagine a kinder form of capitalism.

In this episode, we return to BW Papersystems in Phillips, Wisconsin where Bob first brought me fifteen years ago where he showed me what his Truly Human Leadership movement looks like. There, I speak with Amber Meyers, Randall Fleming, Lance Johnson, and Jared Nelson, each at different points in their journey with Barry-Wehmiller - some just three years in, others more than twenty-five. Through their eyes, we see the company’s evolution and the lasting power of care in action. What I once thought was idealism, I now know is possible: proof that capitalism can, in fact, be kind.

This Is A Bit of Optimism. 

For more of Bob’s work check out: 

Bob's book, Everybody Matters https://www.barrywehmiller.com/bobchapman/b

Chapman & Co. Leadership Institute: https://www.ccoleadership.com/

Barry-Whemiller: https://www.barrywehmiller.com/

The Man Who Proved Me Right with CEO Bob Chapman and the Barry-Wehmiller Team

We don’t usually look to Hollywood for lessons in career longevity. But it might be the perfect place to study it. Few industries move faster or cast people aside more quickly, and yet Rob Lowe has spent more than four decades defying those odds. His story isn’t just about surviving fame—it’s about overcoming adversity, finding joy in the work, and proving that authenticity is the only path to a career that lasts.

Across his career, Rob has navigated the highs of teen idol stardom, the lows of very public failures, and the challenge of reinventing himself again and again—all while staying relevant and true to himself. His secret? A willingness to take risks, embrace failure, and laugh at himself along the way.

Rob and I dive into Rob’s philosophy of resilience, authenticity, and joy. He shares how humiliations turned into lessons, why not taking yourself too seriously is a strength, and how authenticity has become the ultimate currency in today’s culture.

You can also see Rob hosting the fourth season of The Floor, airing September 24th on FOX.]

This is A Bit of Optimism.

Rob Lowe Names Names: The Power of ‘Screw It’

The future is something we create, not just something that happens. To guide progress toward real good, we need bold, optimistic visions of what society can become.

Reid Hoffman makes the case for better science fiction - stories that don’t just entertain, but illuminate the futures we can strive for. As a serial entrepreneur and cofounder of LinkedIn, Reid brings a unique perspective on how storytelling shapes technology, society, and innovation. He argues that imagining optimistic futures is essential if we want to create them.

In this episode, we also explore how technology like AI is changing the way our brains work and how our faculties will evolve, why humanity has shifted from focusing on external threats to internal ones, and how optimism isn’t blind faith—it’s a clear-eyed strategy for shaping a better world.

This is... A Bit of Optimism. 

Check out Reid’s new book here: https://www.superagency.ai/

SUPERAGENCY: What Could Possibly Go Right with Our AI Future

The Future You Avoid Is Riskier Than the One You Face with LinkedIn co-founder Reid Hoffman

We’ve never had more freedom in our relationships—yet many of us feel more disconnected than ever. Marriage, family, and even the workplace have all been reshaped by shifting norms, new technologies, and rising expectations. Happiness, once a nice-to-have, is now the very glue that keeps both couples and teams together.

Few people understand these changes better than Esther Perel. For decades, she’s helped us rethink intimacy, navigate conflict, and reimagine what a healthy connection looks like—at home and now at work with her new conversation inducing game of questions, Where Should We Begin? At Work. 

Esther and I explore how our ideas of love and partnership have evolved, why friendships can be just as life-giving as romance, and why learning to “talk to strangers” may be the most important skill for the next generation. We also dive into the role of play, trust, and risk-taking in building lasting bonds.

If you care about creating relationships that are strong enough to withstand the pressures of modern life, this episode might just be for you.

This is A Bit of Optimism.

To learn more about Esther’s work, visit: 

www.estherperel.com

And to check out Where Should We Begin? At Work here: 

https://game.estherperel.com/products/where-should-we-begin-at-work?gad_source=1&gad_campaignid=21749016432&gbraid=0AAAAA93e13laOUsIrrGSZUodaliBNmZVP&gclid=CjwKCAjw_fnFBhB0EiwAH_MfZtrMmVTRj7QgBn4ER-_HF10aCifdOOpY1DLy9R4dt4K0Sbh2WKJDeRoC2XUQAvD_BwE

What Your Love Life Can Teach You About Work Relationships with psychotherapist Esther Perel

Your instincts aren’t just whispers. They’re a compass pointing you toward the life you’re meant to live. But in a world obsessed with speed, metrics, and outcomes, most of us forget how to listen.

Arthur Brooks, bestselling author and Harvard Business School professor, teaches one of the most popular classes on happiness. But his insights come not just from research, but from a life of reinvention: from French horn player to scholar, from think-tank leader to teacher, and even pilgrim on the Camino de Santiago.

In this conversation, we explore why so many of us feel unhappy today, the real equation for joy, and why following your gut is essential. Along the way, Arthur shares how to treat life like a pilgrimage, why AI may strip away the struggle that makes us wise, and why the process - not the outcome - is where happiness lives.

If you’ve ever wondered whether you’re “falling behind,” or if you’re searching for the courage to trust your instincts, this episode will remind you that happiness isn’t something you chase - it’s something you practice, every step of the way.

This is…A Bit of Optimism.

Check out more of Arthur’s work here: https://www.arthurbrooks.com/

Your Instincts Know What You Want with Author Arthur Brooks

We’re often told to do more, move faster, and chase the next big trend—but some of the most remarkable successes come from narrowing your focus, obsessing over one thing, and truly understanding the people you’re serving. 

Ben Francis knows this better than most.

He started Gymshark with nothing more than a sewing machine and a passion for making gym clothes that actually worked for him. From those humble beginnings, he built a billion-dollar brand—carefully, sustainably, and with a vision for a company that lasts 100 years, not just a flash in the pan. And yes, he’s still young, proving that you can dream big while thinking long term.

Recorded at the very impressive Gymshark HQ in Birmingham, UK, this episode takes us inside the energy and culture that fuel the brand. We dive into Ben’s journey of obsession, experimentation, and relentless focus, exploring how to build something meaningful without having all the answers, learning from failures, and why understanding your customer is everything. If you’ve ever wanted to create something that lasts, this conversation is for you.

This is A Bit of Optimism. 

Check out Gymshark here: 

https://www.gymshark.com/

The Power of Doing One Thing Exceptionally Well with Gymshark Founder and CEO Ben Francis

“Nuclear” might make you wince—but the real problem isn’t the energy, it’s the branding. Safe, low-carbon, and scalable, nuclear could be a climate hero—if only we told the story right.

Isabelle Boemeke is on a mission to change how we think about nuclear energy. A Brazilian model turned the world’s first nuclear influencer, she created her alter ego, Isodope, to show a new generation the benefits of clean energy—while cutting through the fear shaped by war movies and disaster shows. In her new book, Rad Future, she makes the science, history, and promise of nuclear power accessible to everyone.

In this episode, we talk about why nuclear scares us, how we need to rethink the climate conversation, and why embracing nuclear energy could be one of our smartest moves yet. Isabelle also shares her personal journey—from modeling to advocacy, building Isodope, and helping shift the conversation around clean energy for a better, brighter future.

This is… A Bit of Optimism. 

Learn more about Isabelle’s work here. 

https://isodope.com/

And order the new book Rad Future here. 

https://isodope.com/rad-future/

Simon Goes Nuclear with nuclear energy influencer Isabelle Boemeke

We’re wired to chase the next spark - scrolling, swiping, refreshing - but some of our brightest ideas sneak in when we stop chasing, let boredom settle in and give our minds room to wander.

Elle Cordova knows the power of that pause. When the pandemic hit pause on her life as a touring musician, she stumbled into new creative territory - making offbeat comedy videos about delightfully nerdy topics like particle physics, grammar, and fonts. Those sketches went viral, and suddenly she was thriving as a social media creator with a devoted following. 

In this episode, we talk about finding what truly lights you up, pushing through writer’s block, working with anxiety - and yes, Star Wars makes an appearance (because of course it does). Plus, Elle treats us to a live, in-studio performance of her song Roswell.

This…is A Bit of Optimism.

For more on Elle, check out:

ellecordova.com/

The Brilliance of Boredom with creative polymath Elle Cordova

This was the most epic Zoom call we’ve ever been a part of — an incredible conversation with NASA astronaut Jonny Kim, live from the International Space Station, with sunrise on Earth as a stunningly causal site behind him as they barreled at 17,000 mph in orbit. Thanks to the amazing team at Johnson Space Center, Jonny was able to join us to share insights from a life that defies limits, showing what it truly means to lead and serve on and off the planet.

In this episode, we grapple with a startling and powerful idea: that there can be a privilege in how we face our darkest days. For those who find the strength to rise through empathy and courage, adversity transforms from a burden into a source of profound growth and resilience. Jonny’s journey—from a violent childhood to becoming a Navy SEAL, Harvard-trained doctor, and astronaut—embodies this truth. Driven not just by pain or pride in loved ones, but by a genuine ambition to become his best self, Jonny’s story challenges us all to embrace hardship as a catalyst for leadership and service. This is a conversation the 13-year-old Simon, in his blue jumpsuit, would be very proud of. 

This is… A Bit of Optimism.

The Privilege of Bad Experiences with NASA astronaut Jonny Kim

Good manners aren’t just about being polite — they’re about making other people feel seen.

William Hanson is one of the world’s leading etiquette coaches. He’s advised royalty, CEOs, and television personalities on how to communicate with clarity, confidence, and grace. But his mission goes far beyond fine dining or proper handshakes.

In today’s fast-paced, informal world, William argues that etiquette isn’t outdated — it’s essential. Whether you’re trying to land a job, win over a client, or simply connect with others, good manners are your most underrated advantage.

He sat down with me to share how etiquette builds trust, why it’s not about snobbery or perfection, and how anyone — regardless of background — can learn the unspoken codes that open doors.

This… is a Bit of Optimism.

Check out William’s new book Just Good Manners here

And learn more about his work here.

The Business Case for Good Manners with etiquette coach William Hanson

New year, new opportunities, new questions!

We’re ringing in 2023 with more answers to the hundreds of questions our listeners sent in from all over the world. 

This is… A Bit of Optimism.

For more on my work, check out: 

simonsinek.com

Ask Simon Anything: Part Two

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