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Tucker Max

Neil Patel

David S Rose

Bestselling Authors like Andy Weir

Espree Devora

Hiten Shah

Michelle Miller and More

Venture Capitalists

Lucas Carlson Interviews Entrepreneurs

Every week we will talk to different entrepreneurs about taking the long view on startup strategy.

Craftsman Founder with Lucas Carlson and Eliot Peper

Life unfolds in unexpected ways. Eliot Peper has been a frequent guest, and at times, even a co-host of the show. We've followed his story since his first novel came out.
 
 First Novel Interview - Jun 18, 2014 Second Novel Interview - Dec 3, 2014 Third Novel Interview - Jul 29, 2015 • 
 
And today, Eliot's 8th book has been released: Bandwidth
 
Listening back to those early interviews, it's really amazing to watch Eliot's path unfolding. So many times in life, it's easy to look back with the benefit of hindsight and connect the dots after the fact. But to listen to those interviews captures a journey in a way that's otherwise impossible to predict.
 
And where he's currently ended up is quite impressive. His latest novel reached #4 in the ENTIRE AMAZON KINDLE STORE. Not just the category of science fiction, but the whole store. And now he's signed a 3 book deal with Amazon to publish his latest trilogy. It's an incredibly impressive track record Eliot is putting together.
 
And incredibly difficult to have predicted ahead of time. If people could have predicted, they would have been lining up in 2014 to represent him.
 
So if you are currently unable to get anyone to notice your great work, take this story as inspiration. Your story hasn't finished yet. So much lies ahead if you just keep at it.

#38 Eliot Peper on Life's Unexpected Paths

One of my mentors has just written a book on entrepreneurship... and it happens to be a damn good one too. Listen to this podcast for just a snippet of his wisdom and buy his new book: The San Francisco Fallacy to learn more from this really amazing man.

#37 Jonathan Siegel on The San Francisco Fallacy

This week, Adam Cheyer talks to us about co-founding Siri and the future of AI. Yes, that Siri. ;)
 
Adam's background is fascinating. He didn't even start to try to be an entrepreneur until his 40's. In a world full of bright-eyed 20-something entrepreneurs trying to make it, but instead ending up in a rat-race of their own creation, it's refreshing to talk to Adam. 
 
Adam created Siri (and Viv) through a methodology that he will teach you in this interview. You can apply it today. It's his unique twist on goal-setting, and is tempered by the fact that life is unpredictable and things often turn out different than you might first imagine.
 
You will also learn about the two big practices in AI today, and see if one or the other might be a good fit for you.
 
So take a listen and learn more about the fascinating man behind a revolution in voice control.

#36 Adam Cheyer On Founding Siri, Viv, and The Future of AI

How do you start a company? Most people think they know, but they get it all wrong. David S Rose has been an entrepreneur and investor for decades. He's seen it from both sides many times and lives to tell the tale. In his first interview with us, he told us all about his background and how he turned into an investor. This time, he talks about the nitty-gritty of how to start and grow your business.
 
If you want to see the Gust Startup Checklist, visit gust.com/checklist.

#35 David S Rose's 25 Steps to a Scalable, High-Growth Business

Ryan Holiday discusses his new book, Ego Is The Enemy.

#34 Ego Is the Enemy of Entrepreneurship with Ryan Holiday

Patrick McGinnis has a new book out called The 10% Entrepreneur. It's a novel
idea that has the same roots as Nassim Taleb's barbell investing
approach. Nassim Taleb suggests putting 10% of your
assets in high-risk high-reward assets that could multiply
enormously and the other 90% of your assets in plain old cash.
That way you can never go bankrupt, because only 10% of your
assets are exposed.

Similarly, Patrick McGinnis suggests investing 10% of your
time in entrepreneurship and 90% of it doing something safe like a
day job. Only when your idea proves itself viable do you quit your
job and start looking for venture capital, if you even want to go
that path.

James Altucher talks about this all the time.
He didn't quit his job until his side project could pay for
his lifestyle. This week, we talk to Patrick about this idea
and much more.

#33 Entrepreneurship in Just 10% Of Your Time With Patrick McGinnis

Josh Maher is a Seattle-based author and angel investor who is written a book recently called “Startup Wealth: How the Best Angel Investors Make Money In Startups” about how to create personal wealth by investing through startups. He’s interviewed many great angel investors including Chris DeVore who wasalso on this podcast and invested in my startup.

Josh recently joined us on the podcast, not only to talk about his new book but how understanding angel investors is a lot different than understanding venture capitalists.

In my book, Finding Success in Failure, I talk a lot about how reading is a fantastic way to have proximity towards people you might not otherwise have access to. And I think that the key to raising venture capital from angel investors is to first understand the people behind the money. And if you don’t have a large group of angel investors that you already have relationships with, this book is a fantastic way to start understanding the people behind angel investing.

Listening and watching podcasts is another way to have great proximity. So please join Eliot Peper and me in this wonderful conversation and start to get to know Josh Maher.

#32 How to Create Wealth Through Startups with Josh Maher

Today we talk to startup thriller author Eliot Peper about his new book finishing the Uncommon Stock trilogy.

#31 The Uncommon Stock Trilogy Revealed with Eliot Peper

What does it take to motivate your employees without necessarily changing compensation structures?

Kevin Kruse has turned this into a science in his book "We: How to Increase Performance and Profits through Full Engagement" where he talks about steps you can use to engage and motivate your employees today.

Most startups don't think about startup culture very much, they assume that they will be acquired before there are enough employees for that to matter. But that's absolutely the wrong way to think about things.

You should be laying the groundwork for a great company culture from day 1. And that means understanding how to build an engaged team.

Listen to this interview for concrete steps that anyone can put to use today.

#30 How to Motivate Your Employees With Kevin Kruse

These 21 heard-earned lessons Andrew has learned along the way to becoming a successful entrepreneur.

#29 Andrew Medal's 21 Tips For First-Time Entrepreneurs

Brand building isn't just for big companies. Any time you are interacting with a customer or user, your are building your brand. If you aren't doing it intentionally, then you are doing it implicitly. Jeremiah Gardner and Brant Cooper just wrote a book The Lean Brand, that gives you step by step instructions for how to build a great brand for yourself or your company. Learn their secrets in this week's podcast.

#11 Jeremiah Gardner and Brant Cooper, How to Build a Brand

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