Vicki Tan: Spotify's design process and finding your purpose

Vicki Tan: Spotify's design process and finding your purpose

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Episode
75 of 214
Duration
46min
Language
English
Format
Category
Economy & Business

Show notes: https://designbetterpodcast.com/p/spotifys-vicki-tan-learning-from Vicki Tan has worked at companies that change the way we travel, think about our mental health, and access music from around the globe. To each of these roles she has brought her background in psychology, to better understand the needs of the people using these products. We chat with Vicki about some of the things she has learned over the course of her career, from Lyft to Headspace to Spotify, the ways that the pandemic has changed her work and her creative process, and how her team does research. Vicki also talks about why she regularly takes a sabbatical from her work, and why “finding umami” is important to figuring out the core mission of a company. Bio Vicki Tan is an Associate Principal Product Designer at Spotify Earlier in her career, she was a senior product designer at Headspace, worked on communication and UX design at Google, and product design at Lyft. According to Frank Yoo, design director at Lyft, Vicki “is positive and thoughtful and puts as much care into people and teams as she does creating the artifacts themselves.”


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