How to write things that busy people will actually read (w/ Todd Rogers)?

How to write things that busy people will actually read (w/ Todd Rogers)?

  • By
  • Episode
      36
  • Published
      Jan 15, 2024
  • Publisher
0 Ratings
0
Episode
36 of 143
Duration
29min
Language
English
Format
Category
Economy & Business

What kinds of writing gets people to take action? In his book, “Writing Effectively for Busy Readers,” Harvard professor and this week’s Master Fixer Todd Rogers discusses his extensive research into the most effective writing styles. Todd talks with Anne and Frances about what it means to be "radically responsible" to your audience. Then he shares the best (and seemingly counterintuitive) writing techniques to stir your readers into action.

Transcripts for Fixable are available at go.ted.com/fixablescripts.

For the full text transcript, visit ted.com/podcasts/fixable-transcripts

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