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Eric Siu and Neil Patel

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

In this special throwback episode, Eric Siu joins the Digital Social Hour Podcast by Sean Kelly to reveal his game-changing strategies. From acquiring companies around the world to building AI tools that eliminate grunt work, Eric breaks down how he's reshaping the future of marketing and business.

TIME-STAMPED SHOW NOTES

(00:00) The Journey of Acquisitions

(03:07) The Agency Business Model and Profit Multiples

(05:55) AI's Impact on Business and Daily Life

(08:49) The Evolution of Podcasting

(12:08) Cultural Perspectives and Parenting Styles

(14:52) Networking and Entrepreneurial Communities

(19:20) The Power of Long-Term Focus in Business

(20:45) Lessons from Successful Entrepreneurs

(21:51) Simplicity and Focus in Life and Business

(24:04) Attention Allocation: The Key to Success

(25:54) The Importance of Strategic Thinking

(27:40) Friendship Dynamics: Utility vs. Genuine Connections

(32:26) Changing Perspectives on Family and Success

(34:50) The Future of Education and Business Courses

To suggest a topic, go to https://www.marketingschool.io. 

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. 

Connect with Us:

Single Grain << Eric's ad agency

NP Digital << Neil’s ad agency

X @neilpatel, @ericosiu

Instagram @neilpatel, @ericosiu 

Drop Us a Review If You Enjoyed the Episode!

The $100M Marketing Strategy In An AI World

In this episode #2995, Eric Siu and Neil Patel discuss the strategic choice between building or buying businesses, the value of in-person connections, and the evolving importance of community and authentic content. They reflect on balancing work with personal life, finding joy in small moments, and the need for constant growth in a changing world.

TIME-STAMPED SHOW NOTES

(00:00) Building vs. Buying: A Strategic Dilemma

(05:21) The Power of In-Person Connections

(09:59) Networking and Community: Quality Over Quantity

(11:16) Navigating Long Sales Cycles

(12:30) The Challenge of Content Creation

(14:52) The Dilemma of Authenticity in Content

(16:48) Finding Joy in Simple Moments

(19:00) The Importance of Weekly Epiphanies

(21:03) Embracing Change in a Rapidly Evolving World

To suggest a topic, go to https://www.marketingschool.io. 

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. 

Connect with Us:

Single Grain << Eric's ad agency

NP Digital << Neil’s ad agency

X @neilpatel, @ericosiu

Instagram @neilpatel, @ericosiu 

Drop Us a Review If You Enjoyed the Episode!

Should You Build or Should You Buy?, Why In-Person Yields Incredible Results (And How To Do It), Why You Must Be Having An Epiphany Each Week Right Now

In this episode #2994, Eric Siu and Neil Patel discuss the wide-ranging impact of AI, from its effects on brain connectivity to personal strategies for using it in daily life. They explore AI’s role in health, business, productivity, marketing, and the future of SEO, sharing personal insights and practical tips along the way.

TIME-STAMPED SHOW NOTES

(00:00) The Impact of AI on Brain Connectivity

(03:01) Personal Use of AI: Strategies and Insights

(05:55) Health and Fitness: AI as a Personal Coach

(08:56) Business Applications of AI: Enhancing Workflow

(11:49) Gamifying Productivity: AI in Daily Routines

(14:48) Optimizing Conversion Rates: AI's Role in Marketing

(17:55) The Future of SEO: Beyond Traditional Search

(24:48) Conclusion and Key Takeaways

To suggest a topic, go to https://www.marketingschool.io. 

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. 

Connect with Us:

Single Grain << Eric's ad agency

NP Digital << Neil’s ad agency

X @neilpatel, @ericosiu

Instagram @neilpatel, @ericosiu 

Drop Us a Review If You Enjoyed the Episode!

Real World AI Use Cases We're Using

In this episode #2993, Eric and Neil discuss advice for young entrepreneurs, the role of AI in entrepreneurship, and leadership lessons learned from stepping back. They wrap up by analyzing how AI is impacting sales, marketing, and attribution challenges in a fast-changing landscape.

TIME-STAMPED SHOW NOTES

(00:00) Advice for Young Entrepreneurs

(04:58) The Role of AI in Entrepreneurship

(10:38) Leadership Lessons from Absence

(16:18) The Impact of AI on Sales and Marketing

To suggest a topic, go to https://www.marketingschool.io. 

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. 

Connect with Us:

Single Grain << Eric's ad agency

NP Digital << Neil’s ad agency

X @neilpatel, @ericosiu

Instagram @neilpatel, @ericosiu 

Drop Us a Review If You Enjoyed the Episode!

Advice We Gave To 20 Something Millionaires, Modern Founders Will Be Half Influencer Half Founder, Every Company Will Become Half Media Company Half The Original Business What Eric Learned From Disappearing

In this episode #2992, Eric Siu and Neil Patel discuss how AI SEO is mostly a rebrand of traditional SEO and stress the value of foundational knowledge. They also explore how heavy reliance on AI could impact cognitive abilities, especially in kids.

TIME-STAMPED SHOW NOTES

(00:00) The Reality of AI SEO

(09:41) The Impact of AI on Cognitive Abilities

To suggest a topic, go to https://www.marketingschool.io. 

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. 

Connect with Us:

Single Grain << Eric's ad agency

NP Digital << Neil’s ad agency

X @neilpatel, @ericosiu

Instagram @neilpatel, @ericosiu 

Drop Us a Review If You Enjoyed the Episode!

Why AI SEO is BS, AI is actually making you STUPIDER

In this episode #2991, Eric Siu and Neil Patel discuss how fresh content boosts inclusion in AI overviews and share simple strategies to optimize for it. They explore the growing quality of AI-generated content like VO3, classic sales tactics from The Ultimate Sales Machine, and the importance of creativity, timing, and standing out. They also touch on Google's simplified search results and the summer slowdown in marketing deals.

TIME-STAMPED SHOW NOTES

(00:00) Fresh content and AI overview optimization

(02:08) AI-generated content and VO3 examples

(04:49) Sales lessons from The Ultimate Sales Machine

(07:25) Standing out with creativity and timing

(09:51) Google simplifying search results

(12:45) Summer slowdown in marketing deals

To suggest a topic, go to https://www.marketingschool.io. 

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. 

Connect with Us:

Single Grain << Eric's ad agency

NP Digital << Neil’s ad agency

X @neilpatel, @ericosiu

Instagram @neilpatel, @ericosiu 

Drop Us a Review If You Enjoyed the Episode!

95% Of ChatGPT Citations Are Recent.. AI Is Beating Humans, Charlie Munger’s Sales Leader On Closing EVERY Deal, Google Dropping Rich Results To Simplify Search, Marketing Agencies Hit Summer Slumps Even With Steady Traffic

In this episode #2990, Eric Siu and Neil Patel discuss why adopting AI is essential, the tension between optimism and pessimism in business, and how to navigate chaos. They explore the growth of influencer marketing, B2B CTV advertising, and the evolving role of branding and AI in strategy. The episode wraps with thoughts on how media shapes public perception and business decisions.

TIME-STAMPED SHOW NOTES

(00:00) The Importance of AI Adoption

(02:14) Optimism vs. Pessimism in Business

(05:52) Navigating Chaos in Business

(06:21) The Rise of Influencer Marketing

(10:01) B2B CTV Advertising Insights

(11:11) Branding and AI in Marketing

(17:01) Media Influence on Business and Society

To suggest a topic, go to https://www.marketingschool.io. 

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. 

Connect with Us:

Single Grain << Eric's ad agency

NP Digital << Neil’s ad agency

X @neilpatel, @ericosiu

Instagram @neilpatel, @ericosiu 

Drop Us a Review If You Enjoyed the Episode!

If You're Not Adopting AI, F**k You. You Will Be A Burden On Society, Unilever To Hire 20-30x More Influencers, How We're Handling Influencer Pitches, LLM Marketing Will Be Controlled By The Brand Side, Not SEO., How To Triple Your Form Conversion Rate

In this episode #2989, Eric Siu and Neil Patel discuss how AI is transforming translation, content creation, and talent acquisition. They reflect on work-life balance, the value of relationships in business, and the growing trend toward one-click SaaS and marketing solutions.

TIME-STAMPED SHOW NOTES

(00:00) The Role of AI in Translation and Content Creation

(02:52) Recruiting and Leveraging AI for Talent Acquisition

(06:00) Work Ethic and Life Balance: A Personal Reflection

(11:55) The Importance of Relationships and Community

(15:58) The Future of SaaS and One-Click Marketing

To suggest a topic, go to https://www.marketingschool.io. 

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. 

Connect with Us:

Single Grain << Eric's ad agency

NP Digital << Neil’s ad agency

X @neilpatel, @ericosiu

Instagram @neilpatel, @ericosiu 

Drop Us a Review If You Enjoyed the Episode!

Reddit Uses AI To Translate Millions Of Pages And Google’s OK With It, How To Effectively Recruit Offshore Talent Using AI, What's More Important Than Business, What The Future Of SaaS Will Look Like

In this episode #2988, Eric Siu and Neil Patel discuss how ChatGPT is changing user behavior and conversion rates compared to Google. They explore the rise of AI assistants in search, the cost efficiency of AI tools, and the need for AI fluency and cultural shifts within organizations. The episode wraps with insights on Google’s recent workforce changes and strategic moves in the AI era.

TIME-STAMPED SHOW NOTES

(00:00) ChatGPT vs Google: Conversion Rates and User Behavior

(02:57) The Evolution of Search: AI Assistants and Analytics

(05:58) Cost Efficiency in AI: The Future of User Services

(08:56) AI Fluency in Organizations: Embracing Change

(11:58) Cultural Shifts: Adapting to AI in the Workplace

(18:11) Google's Workforce Changes: Buyouts and Future Directions

To suggest a topic, go to https://www.marketingschool.io. 

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. 

Connect with Us:

Single Grain << Eric's ad agency

NP Digital << Neil’s ad agency

X @neilpatel, @ericosiu

Instagram @neilpatel, @ericosiu 

Drop Us a Review If You Enjoyed the Episode!

Does ChatGPT Actually Have A Higher Conversion Rate Than Google Traffic?, AI Traffic Is Not Being Tracked Accurately, How To Actually Spread AI Adoption Throughout Your Company, AI Is Slashing Headcount — Fast (Here's What To Do)

In this episode #2987, Eric Siu and Neil Patel discuss navigating B2B summer slumps, managing multiple offers, and building authentic brands. They also explore the emotional side of AI-generated content and the importance of valuing relationships over wealth.

TIME-STAMPED SHOW NOTES

(00:00) Navigating Summer Slumps in B2B Marketing

(04:21) Managing Multiple Offers Effectively

(06:17) Building Brand Through Authenticity

(11:34) The Emotional Impact of AI and Content Creation

(15:12) Valuing Relationships Over Wealth

To suggest a topic, go to https://www.marketingschool.io. 

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. 

Connect with Us:

Single Grain << Eric's ad agency

NP Digital << Neil’s ad agency

X @neilpatel, @ericosiu

Instagram @neilpatel, @ericosiu 

Drop Us a Review If You Enjoyed the Episode!

Is There Really A Summer Slump In B2B Marketing?, How We Are Managing Multiple Offers Right Now, What Are We Doing To Build A Brand

In episode #2927, Eric Siu and Neil Patel discuss the traditional marketing funnel (Tofu, Mofu, Bofu) and how AI tools like ChatGPT are changing the way consumers interact with content. The conversation also touches on the competitive dynamics in the SaaS space, the analysis of YouTube strategies through MrBeast's app, and the recent lawsuit by Chegg against Google regarding traffic loss. 

TIME-STAMPED SHOW NOTES

(00:00) Understanding the Funnel: Tofu, Mofu, Bofu

(03:11) The Impact of AI on Content Marketing

(06:12) Navigating Competition in the SaaS Landscape

(09:12) Analyzing YouTube Strategies with MrBeast's App

(11:52) Chegg vs. Google: The Lawsuit and Its Implications

(14:52) Diversifying Traffic Sources for Sustainable Growth

Prefer single topic episodes? Head over to our YouTube channel. 

To suggest a topic, go to https://www.marketingschool.io. 

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. 

Connect with Us:

Single Grain << Eric's ad agency

NP Digital << Neil’s ad agency

X @neilpatel, @ericosiu

Instagram @neilpatel, @ericosiu 

Drop Us a Review If You Enjoyed the Episode!

How ChatGPT Will… Eliminate TOFU Content? And, Google Sued by Chegg Over AI Overviews

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