Gayle Troberman: “There’s an endless number of stories brands have the right to tell”

Gayle Troberman: “There’s an endless number of stories brands have the right to tell”

0 Ratings
0
Episode
11 of 112
Duration
40min
Language
English
Format
Category
Economy & Business

This episode Bob puts iHeart’s own CMO Gayle Troberman in the hot seat! Learn how Gayle outfoxed a tiny marketing budget and got all of NYC talking about her 90s start-up; why she believes audio and Instagram are the “two giant green fields” every brand needs to be playing in; and how Microsoft’s reluctance to use the word advertising helped her become a pioneer of branded content.

Learn more about your ad-choices at https://www.iheartpodcastnetwork.com See omnystudio.com/listener for privacy information.


Listen and read

Step into an infinite world of stories

  • Read and listen as much as you want
  • Over 1 million titles
  • Exclusive titles + Storytel Originals
  • 7 days free trial, then €9.99/month
  • Easy to cancel anytime
Try for free
Details page - Device banner - 894x1036
Cover for Gayle Troberman: “There’s an endless number of stories brands have the right to tell”

Other podcasts you might like ...