Gerry Laybourne: "Have you ever been slimed? It is wonderful!"

Gerry Laybourne: "Have you ever been slimed? It is wonderful!"

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Episode
31 of 112
Duration
41min
Language
English
Format
Category
Economy & Business

Known as the "fairy godmother of Nickelodeon," Gerry Laybourne took a channel for pre-schoolers and turned it into a cultural phenomenon. Hear how she led Nickelodeon into tween entertainment; why the channel truly spoke to its audience (it was the first one to take kids' side!), and the real story behind why Nickelodeon started sliming kids. Plus, we get into how Gerry transformed the Disney channel; launched her own network, Oxygen, with Oprah; and how her new project, CHKN ,is creating a new type of sandbox for kids.

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