“Radio is a Cucaracha”: How Brands are Making the Most of Tried-and-True Reach — From the CAO Summit

This week on the Media Roundtable, we’re taking you back to the CAO Summit for a tactical conversation on one of media’s most resilient channels: radio.

Guest moderator and radio legend Kim Komando leads a panel featuring Nick Macco (Legacybox), Mike Janigian (DraftKings), and Rion Swartz (brand-side growth leader, previously at LegalZoom) on why we shouldn’t write the obituary for broadcast radio just yet.

“Radio is a ‘cucaracha’—we keep trying to stamp it out, and it just keeps coming back.”

—Kim Komando

The panel’s playbook for turning “old-school” radio into modern performance media includes Not Overcomplicating Attribution, Fostering Creative Continuity, Thinking Beyond Genre, and more. One thing’s for sure about radio: it’s ALIIIIIIVEEEEEEE!

Let’s get into it.

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