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Danielle Klemm

Welcome to Per My Last Promo, the podcast where marketing pros, founders, and creators get real about their biggest wins—both the expected and the surprising. I’m your host, Danielle Klemm, a Conversion Rate & Funnel Optimization Strategist. Where each week we dive into the strategies and data-backed decisions behind milestone-smashing results. Whether you’re leading a wellness brand or growing your business as a course creator, you’ll leave with actionable insights you can use to grow your business, no matter the industry. This is your go-to for pulling back the curtain on marketing that drives results. Ready to dive into what really moves the needle? Let’s get into it!
Connect more with Danielle at danielleklemm.com or @danielleklemmm

Scaling (Not So) Gracefully with Danielle Klemm

If you're reading this before August 9th, get $150 off and a 1:1 sales page audit from me when you join Fix My Sales Page Bootcamp: https://www.danielleklemm.com/bootcamp

This framework took me 4 years & 120+ funnels to figure out

After weeks of building, editing, and second-guessing… the Fix My Sales Page Bootcamp is finally ready.
 The sales page is live. The course content is prepped. The launch is (mostly) mapped out.

So why does it feel so strange to be done?

In this Growth Diaries episode, I’m sharing what it actually took to get this program to the finish line and what I didn’t expect to feel once I got there. From rebuilding the offer structure, to the pressure of making your own sales page the example, to the emotional weight of launching something that deeply matters…

This episode is part celebration, part reflection, and part pep talk for anyone who’s ever felt stuck in the middle of bringing their work into the world.

We’ll talk about:

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Why “done” doesn’t always feel done
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The pressure of selling the thing that sells sales pages
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Navigating the void before a launch (yes, even with a waitlist)
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The tradeoffs no one talks about when building something that matters
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If you’ve ever second-guessed your own work even while believing in it deeply… this one’s for you.

🎧 Listen now and peek behind the curtain of this very real launch season.

Mentioned:

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Join the Bootcamp Waitlist Here ($100 off + bonus ends July 28)
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The Sales Page Is Done… So Why Do I Still Feel Weird? (Growth Diaries Ep. 3)

In this storytime episode, I’m pulling back the curtain on a real client scenario from when I ran a funnel and ads agency where two nearly identical programs (let’s say bookkeeping for business owners) launched to the same exact audience using the same exact ad targeting. 

One offer took off. The other… flatlined. Here’s the thing: it wasn’t the price.

It wasn’t the visuals or sales page length or ad budget. Inside, I’m breaking down:

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Why “you’re tired” messaging isn’t enough anymore
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The difference between talking at your buyer vs. building trust 
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How early buyers vs. seasoned buyers require completely different angles
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What bigger names like Amy Porterfield and Alex Hormozi can get away with but you can’t
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What happened when one client invested in a funnel audit and re-angled her copy using real buyer data (and what happened when the other didn’t)
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If you’ve been tweaking emails, adding more posts, or throwing money at ads without better results… this episode might be your wake-up call.

 

 

Links Mentioned in This Episode:

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💻 Fix My Sales Page Bootcamp: My 2-week sprint to help you identify and fix the sections of your sales page that are quietly stalling conversions—without rewriting the whole thing.
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🔍 Done-For-You Sales Page Rebuilds: Get expert-level sales page copy, layout, and custom graphics grounded in buyer psychology. Ideal for launches and funnels that need to convert on cold traffic.
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🛠️ Funnel Strategy + Audit Services: For business owners who want to uncover the invisible gaps in their messaging, positioning, and conversion journey.
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If you enjoyed this breakdown, screenshot and tag me or DM me your aha moment on Instagram @danielleklemmm

Let’s stop guessing, and start converting.

Same Audience, Same Ads… One Flopped. Here’s Why [Client Growth Diaries]

Special Edition: Client Growth Diaries with Nina, She Knows SEO

Nina Clapperton is one of those business owners who has lived enough lives both on and offline that she can do anything with enough spite (her words, not mine - Check out her episode on the podcast for that story)

She has launched dozens of offers, all at different price points with relatively great success from her connection with her engaged audience.

Read the full case study with before & after screenshots, click here.

Join the Fix My Sales Page Bootcamp, click here.

Client Growth Diaries: A $120K Launch With A Sales Page That Finally Felt Like Her

In this Growth Diary entry, I’m pulling back the curtain on what no one tells you about writing copy for the offer you care most about. For me it's Fix My Sales Page Bootcamp.

I share the very real (and slightly unhinged) behind-the-scenes of spending 10+ hours reworking a sales page I technically “finished” weeks ago—and why that’s not a red flag, it’s a love letter.

You’ll hear what happens when you’re building in public and trying to get it right the first time, how I’m balancing hope with honesty in a not-so-sexy offer, and the hard truth: the more you care, the harder it is to write clearly.

Read Substack Article on Growth Diary Entry #2, click here.

Join the Fix My Sales Page Waitlist, click here.

What No One Tells You About Writing Copy for the Offer You Care Most About (Growth Diaries Pt. 2)

Mini Summer Series! In this first Growth Diary entry, I share why I walked away from my original six-module plan for Fix My Sales Page Bootcamp, how I’m restructuring it to feel more supportive for me and my students, and what I learned about building in public without burning out.

You’ll hear the behind-the-scenes of shifting to a 4-part workshop format, why “Optimize in an Hour” replaced the original 7-day fix plan, and how I’m designing this offer to match both buyer psychology and my Generator energy.

Full Article Summary of the Growth Diary Entry #1, click here.

Join the Fix My Sales Page Bootcamp waitlist, click here.

Why I Scrapped the 6 Mini-Course Model (Growth Diaries Pt. 1)

Curious about the best length for sales pages? In this episode, we dive into the first decision you have to do when creating a sales page -- deciding the sales page length. 

Discover the pros and cons of longform and short sales pages, and find out which one converts best in 2025. 

Whether you’re creating a new sales page or optimizing an existing one, understanding the ideal length can significantly impact your conversion rates. Learn the key differences, benefits, and best practices for both longform and short sales pages. By the end of this episode, you’ll have a clear understanding of which format suits your business needs and how to implement it effectively.

Resources Mentioned:

 Download the Checkout Page Optimization Template to help reduce abandoned carts and boost conversions.
 Learn more about optimizing your lead magnet and traffic strategies by visiting danielleklemm.com.

Connect with host Danielle Klemm at danielleklemm.com or on Instagram | Youtube | Linkedin

Which Sales Page Length Converts Better in 2025? Longform vs. Short [Season Finale!]

What if you could grow your email list by nearly 3x without spending a dime on ads?

Rebecca of Three Groves Marketing, Marketing Measurement & Meta Ads Strategist, shares how she leveraged collaborations, from bundles to summits, to build her list, increase engagement, and drive long-term results.

Connect with Rebecca:

Instagram | Website

Resources Mentioned:

 Download the Checkout Page Optimization Template to help reduce abandoned carts and boost conversions.
 Learn more about optimizing your lead magnet and traffic strategies by visiting danielleklemm.com.

Connect with host Danielle Klemm at danielleklemm.com or on Instagram | Youtube | Linkedin

From 400 to 1,100 Subscribers with Partnerships with Rebecca of Three Groves Marketing

Are you wondering if webinars are a thing of the past and what online course sales strategy will work best for you without the hassle of calls or lengthy DMs? You're in the right place! 

In this episode will be guiding you through choosing the right sales vehicle for your program. This isn't about doing "all the things" but understanding which vehicle aligns with you, your audience, and the sales for your program. 

We'll explore various sales vehicles, from webinars and video series to email sequences, and I'll share case study examples and prompts to help you decide which is best for your unique situation. Remember, it's not about the amount of information you can throw at your audience but about creating an experience that leads them to make an informed decision.

Connect with host Danielle Klemm at danielleklemm.com or on Instagram | Youtube | Linkedin

Are Webinars Over? How to Pick An Online Course Sales Strategy

Your emails should do more than deliver discounts.

Shlesha Pandey, founder of Banyan Agency, dives into how segmentation, empathy, and strategic flows can turn email marketing into your business’s biggest revenue driver.

Connect with Shlesha:

Instagram | Website

Resources Mentioned:

 Download the Checkout Page Optimization Template to help reduce abandoned carts and boost conversions.
 Learn more about optimizing your lead magnet and traffic strategies by visiting danielleklemm.com.

Connect with host Danielle Klemm at danielleklemm.com or on Instagram | Youtube | Linkedin

The Email Strategies Adding $500k+ to Revenue with Shlesha of Banyan Agency

In this episode, I dive into into the concept of a "summer slowdown" and how it affects entrepreneurs both in sales and output. And how seasonal changes affect collective behavior and societal activities.

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The Rhetoric of Steady Growth
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 • Emphasizing the pressure for continuous monthly growth in business.

 • Highlighting the need for a sustainable approach, considering back-end systems and lead flow.

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Permission to Embrace the Slowdown
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 • Encouraging entrepreneurs not to feel guilty about lower energy or sales during the summer.

 • Understanding the importance of honoring personal and business cycles.

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Acknowledging Natural Rhythms
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 • Recognizing the impact of individual cycles, especially for women, on business productivity.

 • Emphasizing the need to avoid conditioning oneself to an unsustainable way of doing business.

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Understanding Seasonal Flow
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 • Comparing different business cycles, such as the summer slowdown or holiday slowdown.

 • Recognizing the cyclical nature of customer behavior and aligning with it.

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Learning from Beta Launches
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 • Discussing the significance of beta launches during summer slowdowns.

 • Exploring the benefits of collecting data during this time and its implications for future launches.

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Being Mindful of Customer Mentality
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 • Understanding when customers come back "online" mentally after the summer slowdown.

 • How to infuse emotional connection and human understanding into marketing materials.

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CONNECT WITH DANIELLE:

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I'm Cold to I'm Sold Freebie

The Marketing Permission Slip You Need to Hear During a Summer Slowdown

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