The Surprising Way AI Expands Markets Instead of Capturing Them

AI music startup Suno has quietly become one of the most successful companies in the entire generative AI space — $150 million in ARR, 60% margins, and millions of users creating songs for everything from podcasts and ads to lullabies and dinner parties. In today’s episode, NLW explores how Suno’s rise reveals a bigger story: AI isn’t just automating creative work — it’s expanding who gets to create and why we make things in the first place. Plus, headlines on SoftBank’s $30B OpenAI deal, Mistral’s new enterprise control center, and Stability AI’s partnership with EA.

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