Business WarsWondery
Marketing a Heritage Railway
- By
- Episode
- 133
- Published
- Nov 4, 2024
- Publisher
- 0 Ratings
- 0
- Episode
- 133 of 178
- Duration
- 41min
- Language
- English
- Format
- Category
- Economy & Business
This week, something a little different! We're on location at the beautiful Watercress Heritage Steam Railway in Hampshire.
Built as the Mid-Hants railway in the victorian era, today it comprises 16km of line from Alton to Arlesford. But how do you market a deeply traditional product in the 21st Century. We went to find out!
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