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Joanna Penn

The Creative Penn Podcast For Writers

How can you build a scalable business around non-fiction books? How can you turn a book into multiple streams of income? How can you delegate in order to scale? Michael Bungay Stanier shares his thoughts. In the intro, Bookfunnel's Universal Book Links, and How to Write Non-Fiction Second Edition; ALCS survey results of writers on […]

The post Building A Business Ecosystem Around Non-Fiction Books With Michael Bungay Stanier first appeared on The Creative Penn.

Building A Business Ecosystem Around Non-Fiction Books With Michael Bungay Stanier

How can you write a book proposal that will make a publisher want to buy your book? How can you write a successful non-fiction book that both interests you and attracts a lot of readers? How can you improve your communication in person and online? Charles Duhigg gives his thoughts. In the intro, HarperCollins CEO […]

The post Book Proposals, Writing Non-Fiction, And Supercommunicators With Charles Duhigg first appeared on The Creative Penn.

Book Proposals, Writing Non-Fiction, And Supercommunicators With Charles Duhigg

How can you create when there's an overwhelming list of things to do and too many competing priorities? How can you balance self-care with achieving your creative goals. In this episode, I’ll share some tips from previous podcast guests to help you step back, reassess your priorities, and hopefully help you let go of at […]

The post Creative Clarity: Focus, Self-Care, And A Little Bit Of Tough Love first appeared on The Creative Penn.

Creative Clarity: Focus, Self-Care, And A Little Bit Of Tough Love

Another year ends, and once more, it's time to reflect on our creative goals. I hope you can take the time to review your goals and you're welcome to leave a comment below about how the year went. Did you achieve everything you wanted to? Let me know in the comments. It's always interesting looking […]

The post Review Of My 2024 Creative And Business Goals With Joanna Penn first appeared on The Creative Penn.

Review Of My 2024 Creative And Business Goals With Joanna Penn

Happy New Year 2025! I love January and the opportunity to start afresh. I know it’s arbitrary in some ways, but I measure my life by what I create, and I also measure it in years. At the beginning of each year, I publish an article (and podcast episode) here, which helps keep me accountable. If you’d […]

The post My 2025 Creative And Business Goals With Joanna Penn first appeared on The Creative Penn.

My 2025 Creative And Business Goals With Joanna Penn

Are you curious about the hidden structures that turn ordinary manuscripts into irresistible page-turning stories? Wondering how to shape your characters, scenes, and chapters so readers can’t put your book down? Kristen Tate shares her tips. In the intro, key book publishing paths [Jane Friedman]; sub-rights and why it’s important to understand how many ways […]

The post Writing Tips: Craft, Structure, and Voice With Kristen Tate first appeared on The Creative Penn.

Writing Tips: Craft, Structure, and Voice With Kristen Tate

How can you balance creativity with business in order to have a profitable, long-term author career? What were the successes and challenges of the Author Nation conference? Joe Solari shares his perspective. In the intro, the money episode [Ink In Your Veins]; WISE for multi-currency banking; creative planning tips for 2025 [Self~Publishing Advice]; Surprising Trends […]

The post Balancing Creativity With Building A Business, And Author Nation With Joe Solari first appeared on The Creative Penn.

Balancing Creativity With Building A Business, And Author Nation With Joe Solari

How can you build a long-term author career with multiple streams of income? How can you use technology for the grunt work and not the fun part of writing? Kevin J Anderson gives his tips. In the intro, has TikTok gone dark? [AP]; BookVault is expanding printing to Australia; GPSR, the EU’s new General Product […]

The post Building A Long Term Author Business, Dictation, Kickstarter, and Short Story Collections With Kevin J Anderson first appeared on The Creative Penn.

Building A Long Term Author Business, Dictation, Kickstarter, and Short Story Collections With Kevin J Anderson

How does generative AI relate to fair use when it comes to copyright? What are the possibilities for AI licensing? Alicia Wright shares her thoughts on generative AI for authors. In the intro, Publishing leaders share 9 Bold Predictions for 2025 [BookBub]; OpenAI launches Operator [The Verge]; Bertelsmann (who own Penguin Random House) intends to […]

The post Fair Use, Copyright, And Licensing. AI And The Author Business With Alicia Wright first appeared on The Creative Penn.

Fair Use, Copyright, And Licensing. AI And The Author Business With Alicia Wright

Why is ‘story' more important than ‘writing'? How can you write characters that engage the reader? And how can you sell more books by connecting authentically? Douglas Vigliotti shares his tips. In the intro, Bookshop.org will start selling ebooks [TechCrunch]; LinkedIn for Book Promotion [ALLi]; The Money Making Expert, branding and marketing [DOAC]; 24 Assets – […]

The post Aristotle for Novelists, And A Strategy For Selling More Books With Douglas Vigliotti first appeared on The Creative Penn.

Aristotle for Novelists, And A Strategy For Selling More Books With Douglas Vigliotti

What mindset shift do you need if you want to sell direct? How can you use Meta and AI tools to amplify your marketing? Matt Holmes gives his tips as well as insights from running my ads for my store, JFPennBooks.com. In the intro, how to sell more books at live events [BookBub]; Future of […]

The post Tips For Selling And Marketing Direct Using Meta Ads With Matthew J Holmes first appeared on The Creative Penn.

Tips For Selling And Marketing Direct Using Meta Ads With Matthew J Holmes

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