Cost of Acquisition | Ep 9

"The person who can spend the most to acquire their customers to acquire leads will win." Today, Alex (@AlexHormozi) discusses how to afford any type of traffic and the importance of understanding pricing and conversion rates in building a strong sales pipeline. He emphasizes the value of earning per click and how it can protect businesses in the long run.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:43) - Maximize revenue with upsell sales pipeline.

(2:48) - Spend more on acquiring customers to win.

(4:48) - Charge more for better customer experience.

(6:17) - Understand customer acquisition costs to strengthen position.

(8:24) - Convert process for profitable marketing and lead optimization.

(10:34) - Analyze pricing, conversion rates, and acquisition costs for profitability.

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