How to Sell "Ghost" Products Strategically | Ep 438

Gain their trust by selling what you (don’t) have. Today, Alex (@AlexHormozi) talks about one of the most powerful sales tactics he’s been using: Ghost Products. He dives into how he was able to discover this idea, how to apply it, and how it’s a concept on diming imaging admission that you can do as a salesperson to gain the trust of your customers.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(2:07) - Sold product out of stock by offering alternatives, giving instructions.

(3:59) - "Ghost Products" build trust; distinguish help from manipulation with intention.

(5:38) - Trust gained by offering low-margin items generously; present vision.

(8:14) - Upsell using prescriptive closes; associate product use with existing habits.

(10:35) - Emphasize the problem-solving aspect if the customer doesn't buy immediately.

(13:11) - Sales goal: Move to the customer's side of the table.

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