The Spotify Interview (Part 1)

Joining us this week is Sam Duboff, the Director and Head of Creator Brand & Product Marketing at Spotify! In this episode, Ari and Sam dive deep into everything about Spotify for Artists’ promotional tools, editorial vs. algorithmic playlists, production credits, payment structure, and much more.

Visit Spotify's resources here:

Spotify for Artists: https://artists.spotify.com/

Made to Be Found: https://found.byspotify.com

Loud & Clear: https://loudandclear.byspotify.com

03:40 Welcome

06:52 Using Spotify for Artists

09:08 Shopify integration

10:49 Canvas

16:23 Promotional tools and editorial playlists

25:48 Pitching to Spotify editorials

26:46 Is pre-saving worthwhile?

30:00 Turning a listener into a fan

34:54 Promotional tools and editorial playlists (continued)

38:28 Do major labels artists get guaranteed playlist inclusion?

42:37 How many songs get uploaded to Spotify everyday?

43:41 Algorithmic playlists and how to stay on them

49:37 User playlists and Low Volume Funk

52:13 Playlist inclusion vs. consideration

1:02:30 The royalty pool

1:06:33 User-centric payment model

1:10:36 Enhancing song credits

1:13:52 Marquee’s promotional tools and measuring ROI

1:23:17 Discovery Mode

1:28:21 Final question

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Website: https://www.samduboff.com

Instagram: https://instagram.com/sduboff

LinkedIn: https://linkedin.com/in/samduboff

Twitter: https://twitter.com/duboff

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

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