20Growth: Uber's Expansion Playbook for Scaling from 10 Cities to $10BN in Revenue | How Uber Acquired 1M Drivers | How Uber Solved the Chicken and The Egg Problem in New Markets and What Uber Would Be Like with Travis Still There with Scott Gorlick

Scott Gorlick was employee #99 at Uber. Over 6 years, Scott built Uber in Atlanta and helped the company scale from 10 cities to $10B in revenue. Scott is also a prolific angel investor having written early checks into Lime and Standard Cognition to name a few. In Today's Episode with Scott Gorlick We Discuss: 1. The Driver Acquisition Playbook: Scaling to 1M Drivers • How did Uber acquire 1M drivers? What was the playbook? • What worked? What did not work? • How much of a role did driver-to-driver referral payments have in driver acquisition? • What did Lyft do on the driver acquisition side that Uber should have done? • What did the retention look like for drivers on a 30, 60 and 90 day period? 2. The City Expansion Playbook: • What was the expansion playbook that Uber used for new cities? • What worked in ramping demand in a new city? What did not work? • How much of a role did promotions and discounting play? Lessons from them? • Why did Uber often let Lyft launch in a new market first? What was the benefit of this? • How did Scott see the maturation rate change with new markets opening? How fast did each subsequent market reach profitability? 3. Travis Kalanick and What Uber Could Have Been: • How would Uber be different today if Travis was still in charge? • What are the biggest mistakes that Dara has made with their M&A strategy? • What are some of Scott's biggest leadership lessons from working with Travis? • How did Travis create such strong followership and cult around him? • What were the single biggest management mistakes made by Travis?