37. Be Better: How Communication Catalyzes Business Transformation

37. Be Better: How Communication Catalyzes Business Transformation

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Episode
38 of 243
Duration
23min
Language
English
Format
Category
Economy & Business

In this episode of Think Fast, Talk Smart, Stanford GSB Lecturer Robert Siegel sits down with Matt Abrahams to discuss the role of communication in helping businesses to adapt and transform and his new book The Brains and Brawn Company: How Leading Organizations Blend the Best of Digital and Physical Specifically. “You have to see how things are interacting with each other. You have to see how your organization is interacting both internally and externally. And so what we found is that great systems leaders were really good at managing the narrative,” says Siegel.

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