218. Erin Lichy: Balancing Reality TV, Entrepreneurship, and Daily Life, Behind the Scenes of Mezcalum, RHONY, and the Financial Highs and Lows of Business Ventures

This week, Jason is joined by mother, wife, businesswoman, and reality TV personality from Bravo’s Real Housewives of New York, Erin Lichy!

Erin is a dynamic serial entrepreneur with a diverse portfolio. She is the co-founder and CMO of Mezcalum, an all-natural, 100% Mezcal brand, where she leads marketing and branding strategies. Erin’s career also includes work as a real estate agent, co-founding a successful handbag brand, and launching an interior design and build firm—all while cultivating a powerful personal brand. Most recently, she joined the cast of Real Housewives of New York and continues to play multiple roles in the media and entertainment industries.

Erin discusses how she balances her entrepreneurial ventures, including joining Real Housewives of New York after a recommendation from an original cast member. She shares her negotiation tactics, how she and her husband manage finances, and navigating communication with an avoidant partner. Erin reflects on losing six figures in a handbag venture, the importance of building a solid business, and raising $1.5M for Mezcalum. She also talks about her advisory team, real estate deals in the Hamptons, and her passion for interior design. Plus, Erin answers rapid-fire questions on the RHONY cast, the need for vulnerability on reality TV, and cultivating meaningful relationships.

Erin reveals all that and so much more in another episode you can’t afford to miss!

Host: Jason Tartick

Co-Host: David Arduin

Audio: John Gurney

Guest: Erin Lichy

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