Engagement v. Reach v. Clicks on Facebook—Most Interesting Thing in Tech

Engagement v. Reach v. Clicks on Facebook—Most Interesting Thing in Tech

  • By
  • Episode
      1426
  • Published
      Jul 23, 2020
  • Publisher
0 Ratings
0
Episode
1426 of 2526
Duration
5min
Language
English
Format
Category
Non-fiction

A fight has broken out over whether Facebook’s news feed is spreading hyper partisan news content. If you look at he metric of engagement, it does! If you look at reach, that’s less so. So what’s the right thing to measure?

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