How Fans Helped Hasbro Build Its Biggest Star Wars Ship Ever

  • By
  • Episode
      552
  • Published
      May 4, 2018
  • Publisher
0 Ratings
0
Episode
552 of 2526
Duration
11min
Language
English
Format
Category
Non-fiction

Toys and Star Wars are inextricably linked forever and ever. Star Wars creator George Lucas famously waived part of his directing fee and retained the insanely lucrative rights to Star Wars merchandise in a deal that has gone down in history as a catastrophic blunder on the part of 20th Century Fox. The studio was skeptical this oddball space movie would resonate with audiences, even if its critters, spaceships, and memorable villains seem like obvious toys in hindsight.

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