134 - The Elaboration Likelihood Model

134 - The Elaboration Likelihood Model

0 Ratings
0
Episode
131 of 321
Duration
53min
Language
English
Format
Category
Non-fiction

In this episode we sit down with psychology legend Richard Petty to discuss the Elaboration Likelihood Model, a theory he developed with psychologist John Cacioppo in the 1980s that unified the study of attitude change and persuasion and has since become one of the most robust models for explaining how and why some messages change people’s minds, some don’t, and what makes some stick and others fade in influence over time.

- Show notes at: www.youarenotsosmart.com - Become a patron at: www.patreon.com/youarenotsosmart

Patreon: http://patreon.com/youarenotsosmart

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


Listen and read

Step into an infinite world of stories

  • Read and listen as much as you want
  • Over 1 million titles
  • Exclusive titles + Storytel Originals
  • 7 days free trial, then €9.99/month
  • Easy to cancel anytime
Try for free
Details page - Device banner - 894x1036
Cover for 134 - The Elaboration Likelihood Model

Other podcasts you might like ...