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Marcia Yudkin

Attract interest, then nail the sale.

With attention spans mercilessly short, you can't afford to approach customers with anything but the very strongest, most on-target pitch. Learn how to capture the interest of perfect prospects for your product, service or cause, then convince them to complete an order.

This pithy, provocative book from a master of creative marketing offers both timeless principles of persuasion and insights from recent research and marketing trends. Real-life examples illustrate Marcia Yudkin's advice on strategies that work and those that may backfire.

Marcia Yudkin is the author of 6 Steps to Free Publicity, now in its third edition, and 14 other books.

©2011 Marcia Yudkin (P)2011 Marcia Yudkin

Creative Ways (Marcia Yudkin)

Marketing Insight Guides

Persuading People to Buy: Insights on Marketing Psychology That Pay off for Your Company, Professional Practice or Nonprofit Organization

Unleash the power of words to sell. It's easier to attract potential customers and persuade them to buy when you understand your audience and respect the nuances of language. 

Discover how to select tone, details, imagery, numbers, facts, verb tenses, punctuation, pronouns and more to create rapport and inspire an opt-in, an inquiry or a sale. Whether you're an aspiring copywriter, a write-it-yourself business owner or a product manager hunting for a competitive edge, you'll want to devour veteran wordsmith Marcia Yudkin's advice on strategies that sell. Vivid examples and vignettes from research studies illustrate her tips.

Marcia Yudkin is the author of 6 Steps to Free Publicity - now in its third edition - and 14 other books.

©2011 Marcia Yudkin (P)2011 Marcia Yudkin

Meatier Marketing Copy: Insights on Copywriting that Generate Leads and Spark Sales

Become the master of your business fate.With proper attention to marketing strategy, success is no accident. Time spent planning where you want your business to go and the customers you prefer to serve pays off. Discover also how to earn and keep trust, build a reputation, amplify sales and set your course for profit.

Despite today's world of fierce economic, competitive and technical challenges, defining goals and maintaining your intended direction does not require an MBA or high-level number crunching. With both examples and general principles, long-time marketing consultant Marcia Yudkin shows you the key elements for determining your business fate. Learn what to do when complications and uncertainty seem to get in the way.

Marcia Yudkin is the author of 6 Steps to Free Publicity - now in its third edition - and 14 other books.

©2011 Marcia Yudkin (P)2011 Marcia Yudkin

Strategic Marketing: Insights on Setting Smart Directions for Your Business

Get noticed, grow your brand and gain market share.

It's hard to beat the impact of appearing on radio or TV, in newspapers and magazines-or on a popular podcast or blog. Discover how to skyrocket your credibility and visibility and boost your sales from publicity.

Having schemed up media appearances for herself and clients for nearly 30 years, Marcia Yudkin offers creative, low-budget tips for earning and capitalizing on public attention.

©2011 Marcia Yudkin (P)2011 Marcia Yudkin

Publicity Tactics: Insights on Creating Lucrative Media Buzz

Happily create customers for keeps.If marketing is the art of creating a customer, smart marketing creates customers who want to stick around and who match the values and approach of the business owner or organization. 

Discover the assumptions and actions underpinning the ability to build a solid base of customers you enjoy doing business with. Drawing on her 30 years of business successes and mistakes, creative marketing expert Marcia Yudkin explains the principles that help entrepreneurs and companies attract a distinct set of buyers while maintaining the enthusiasm of both sides. 

According to Yudkin, author of "6 Steps to Free Publicity" and 14 other books, following formulas that worked for someone else doesn’t guarantee a successful outcome for you. Instead, cultivate your own business philosophy, tone, persona and pace. Earn attention and loyalty by setting high standards and ignoring those who talk about business as a “numbers game.” 

Discard myths standing in the way of your unique path to success. And cultivate patience, a marketing necessity. Know how to prevent and recover from a business famine, and develop staying power via a core group of supporters.

©2011 Marcia Yudkin (P)2011 Marcia Yudkin