Alicia Puig

Ekaterina Popova

It’s time to level up your career as a creative entrepreneur—but you don’t have to do it alone! Whether you seek to identify your big idea, gain financial independence, or grow your business, this handbook will help make your brilliant vision a reality. 

Art industry veterans Ekaterina Popova and Alicia Puig—the dynamic duo behind Create! Magazine and the art gallery PxP Contemporary—started their businesses from the ground up, learning best practices along their road to success, and they’ve filled The Creative Business Handbook with all their tips and resources. 

Popova and Puig will walk you through the process of building a brand in today’s fast-changing landscape, offering lessons from their diverse experience in the industry, numerous practical guides and ideas, and steady encouragement as you chart your own course.

Divided into six chapters, each focusing on different stages of building and sustaining a business, the handbook also features exclusive interviews with inspirational founders, including Colossal’s Christopher Jobson, Danielle Krysa (The Jealous Curator), and award-winning contemporary art advisor Maria Brito. 

Get ready to be your own boss, whether you’re an aspiring artist, writer, designer, event organizer, consultant, curator, or any other sort of creative visionary!