Brooks Bryant

Disclaimer: This is not the official book; but a summary. It also does not accompany the official.

Unlock the secrets behind the art of persuasion with our concise summary of 'Influence' by Dr. Robert B. Cialdini. Dive deep into the science of why people say "yes" and discover the six universal principles of influence that govern human behavior.

Dr. Cialdini, a leading expert in the fields of persuasion, compliance, and negotiation, offers a compelling exploration of the psychology of why we comply with requests. He illustrates each principle with real-life examples and provides practical tips on how to defend oneself against undue influence.