الاستماع والقراءة

خطوة إلى عالم لا حدود له من القصص

  • اقرأ واستمع إلى ما تريده
  • أكثر من مليون عنوان
  • العناوين الحصرية + أصول القصة
  • 7 يوم تجربة مجانية، ثم 9.99$ يورو في الشهر
  • من السهل الإلغاء في أي وقت
جرب مجانا
Details page - Device banner - 894x1036

Agile Innovation Playbook: How to develop products faster, cheaper, and better in the modern marketplace

اللغة
اللغة الإنجليزية
Format
الفئة

الإدارة والأعمال

“Innovation done quicker, better, and cheaper. Innovation for the modern marketeer” Hugh Pile, CEO Blue Skies, ex L’Oreal CMO Western Europe

“Agile Innovation responds to ever-changing consumer and business needs. It is fast, flexible and focussed to maximise success. ” Laura Sheard, Marketing and Innovation Director

Innovation in Consumer Packaged Goods (CPG) and Fast Moving Consumer Goods (FMCG) has been relatively unchanged over the last 40 years. Innovation has been a source of profitable growth for scores of companies worldwide. Innovation helps grow sales, profits, people’s capabilities, and shareholder value with a Return on Investment (ROI) of 185%.

However, CPG’s innovation model readily accepts an innovation failure rate of around 90%, with limited opportunities over the last 20 years to significantly improve that failure rate. No matter the company’s size, its innovation budget, and its experience, the failure rate exceeds the successes.

This failure represents a massive inefficiency in the innovation ecosystem as well as hindering successful innovation. It means, on average, for every successful product, it costs £41m and countless years lost.

Innovation needs to innovate. We need to not only find a better way to innovate but to do it cheaper and faster. Agile Innovation does that, and we want to share how you can do that too.

The Agile Innovation Playbook sets out the opportunities for innovation in a CPG company, the costs of innovation, and the current reasons for innovation failure. We define our Agile Innovation vision as zero per cent failure, then describe how your business would look and feel with that context, along with how to bring Agile Innovation into your organisation. Our last section helps implement Agile Innovation into your business, highlighting the tools you’ll need, your teams’ structure, and how to govern Agile Innovation.

The Agile Innovation Playbook is a practical book written to help all CPG and FMCG companies improve their innovation success. It offers you the tools to develop better products for consumers, bring more profit to retailers and manufacturers, enhance job satisfaction for employees, and improve shareholder value. It has resources available to help your company, no matter the size, to be agile in its new product development and produce new products that consumers demonstrably enjoy better than current products.

© 2021 William Harte (كتاب ): 9781527288850

تاريخ الإصدار

كتاب : 31 مارس 2021

واستمتع آخرون أيضًا...

  1. The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback Dan Olsen
  2. Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative Scott Brinker
  3. Innovating Innovation: Leadership Tools for Moving Your Business Forward and Making Change Happen David Morey
  4. Transformed: Moving to the Product Operating Model Marty Cagan
  5. Running Lean, 2nd Edition: Iterate from Plan A to a Plan That Works Ash Maurya
  6. Loved: How to Rethink Marketing for Tech Products Martina Lauchengco
  7. Agile People -A Radical Approach for HR and Managers: That Leads to Motivated Employees Pia-Maria Thoren
  8. The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power Michael A. Cusumano
  9. Radical Product Thinking: The New Mindset for Innovating Smarter R. Dutt
  10. Purpose Driven People: Creating business agility and sustainable growth Alize Hofmeester
  11. Pitch Anything by Oren Klaff - Book Summary: An Innovative Method for Presenting, Persuading, and Winning the Deal Dean Bokhari
  12. The Digital Transformation Playbook: Rethink Your Business for the Digital Age David L. Rogers
  13. Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers Geoffrey A. Moore
  14. Traction: How Any Startup Can Achieve Explosive Customer Growth Justin Mares
  15. Never Split the Difference: Negotiating As If Your Life Depended On It Chris Voss
  16. Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth W. Chan Kim
  17. Think Simple: You just need to take that first step in order to have an agile and innovative business Gustavo Caetano
  18. Turning the Flywheel: A Monograph to Accompany Good to Great Jim Collins
  19. Agile Project Management: Quick-Start Guide For Beginners And How To Implement Agile Step-By-Step (agile development, agile methodology) Harry Altman
  20. Blockchain: The Insights You Need from Harvard Business Review Don Tapscott
  21. The Product-Led Organization: Drive Growth by Putting Product at the Center of Your Customer Experience Todd Olson
  22. How Innovation Works Matt Ridley
  23. SCRUM Mastery & AGILE: A Direct Path for Agile Project Management with Lean Methods. Principles, Approaches, Structures of These Pragmatics Models and Applying Them to a Lean Corporate Team ERIC LIKER
  24. Ecosystem Handbook Sari Kola-Nyström
  25. Meetings That Get Results: The Brian Tracy Success Library Brian Tracy
  26. The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business David Meerman Scott
  27. The Effective Executive: The Definitive Guide to Getting the Right Things Done Peter F. Drucker
  28. Accelerate: Building Stategic Agility for a Faster-Moving World John P. Kotter
  29. Analytics: The Agile Way Phil Simon
  30. Doing Agile Right: Transformation Without Chaos Darrell K. Rigby
  31. Escaping the Build Trap: How Effective Product Management Creates Real Value Melissa Perri
  32. Strategic Doing: Ten Skills for Agile Leadership Janyce Fadden
  33. Change by Design, Revised and Updated: How Design Thinking Transforms Organizations and Inspires Innovation Tim Brown
  34. Agile Leadership Introbooks Team
  35. Agile Innovation: The Revolutionary Approach to Accelerate Success, Inspire Engagement, and Ignite Creativity Moses Ma
  36. EMPOWERED: Ordinary People, Extraordinary Products Marty Cagan
  37. The Agility Shift: Creating Agile and Effective Leaders, Teams, and Organizations Pamela Meyer
  38. Agile Project Management for Dummies Mark C. Layton
  39. Radical Candor: How to Get What You Want by Saying What You Mean Kim Scott
  40. Your Next Five Moves: Master the Art of Business Strategy Patrick Bet-David
  41. Leadership Strategy and Tactics: Learn to Lead Like a Navy SEAL, from the Bestselling Author of 'Extreme Ownership' and 'The Dichotomy of Leadership' Jocko Willink
  42. Agile Methodology Introbooks Team
  1. A Country Doctor Sarah Orne Jewett
    2.8
  2. PMP Pro: Transform Your Exam Success with Game-Changing Secrets: "Elevate your PMP exam results! Dive into transformative audio lessons for peak performance on test day." Arden Blakewood
  3. Summary - I’m Still Here: Based On The Book By Austin Channing Brown Library Of Stories
    1
  4. Desconexión Digital: Meditaciones Guiadas para Calma y Claridad Refeser
  5. Summary - Emotional Intelligence 2.0.: Based On The Book By Travis Bradberry And Jean Greaves Fastbooks Publishing
  6. Nature’s Symphony of Serene Forest Cricket Sounds Mixed With Piano Rhythms For Deep Calm & Relaxation: Experience Soothing Nights for Restful Sleep & Mindfulness Using Enhanced BGM 8D Audio Cedar Skye
  7. Summary - Freakonomics: Based On The Book By Steven Levitt And Stephen Dubner Fastbooks Publishing
    4
  8. Django Unchained - The Ultimate Trivia Collection: From The Movie Directed By Quentin Tarantino Film Trivia Metaverse
  9. 100 Quotes About Inner Peace That Will Transform Your Life: Finding Serenity Amidst Life's Turmoil The Quotes Library
  10. GED Secrets: Elevate Your Success and Conquer the Exam Today: "Boost your GED prep! Unlock engaging audio lessons for ultimate exam success today!" Ronan Cade
  11. Extended Summary - Maybe You Should Talk To Someone: Based On The Book By Lori Gottlieb Quick Reading Library
  12. Extended Summary - Braving The Wilderness: Based On The Book By Brene Brown Quick Reading Library
    2
  13. Summary - Eat To Live: Based On The Book By Dr. Joel Fuhrman Fastbooks Publishing
  14. Summary - 1620 - A Critical Response To The 1619 Project: Based On The Book By Peter W. Wood Library Of Stories
  15. Summary - Everything Is F*Cked: Based On The Book By Mark Manson Fastbooks Publishing

دائمًا برفقة Storytel

  • أكثر من 200000 عنوان

  • وضع الأطفال (بيئة آمنة للأطفال)

  • تنزيل الكتب للوصول إليها دون الاتصال بالإنترنت

  • الإلغاء في أي وقت

الكتب الأكثر استماعًا

شهري

قصص لكل المناسبات.

9.99 $ / شهر
7 يومًا مجانًا
  • حساب واحد

  • حساب بلا حدود

  • 1 حساب

  • استماع بلا حدود

  • إلغاء في أي وقت

جرب الآن

سنويا

قصص لكل المناسبات.

83.88 $ /سنة
7 يومًا مجانًا
وفر 30%
  • حساب واحد

  • حساب بلا حدود

  • 1 حساب

  • استماع بلا حدود

  • إلغاء في أي وقت

جرب الآن

6 أشهر

قصص لكل المناسبات.

53.64 $ /6 أشهر
7 يومًا مجانًا
وفر 11%
  • حساب واحد

  • حساب بلا حدود

  • 1 حساب

  • استماع بلا حدود

  • إلغاء في أي وقت

جرب الآن