Suscríbete ahora

Escucha y lee

Descubre un mundo infinito de historias

  • Lee y escucha todo lo que quieras
  • Más de 1 millón de títulos
  • Títulos exclusivos + Storytel Originals
  • 7 días de prueba gratis, luego $7.99 /mes
  • Cancela cuando quieras
Suscríbete ahora
Copy of Device Banner Block 894x1036 3
Cover for Public Relations: A Practical Approach
Suscríbete ahora

Public Relations: A Practical Approach

Suscríbete ahora
Idioma
Inglés
Formato
Categoría

Negocios y economía

Presents & positions the strategic roles and functions of Public Relations within general Marketing and Business objectivesIllustrates new examples, case studies, quotations, and current trends from established practices in IrelandIntroduces all specialist areas of PR such as sponsorship, corporate image, crisis management, financial PR, etc. concluding with a future industry analysis for each areaDelivers a balanced presentation between practical advice and current practice Introduces both Irish and international best practicesWritten for students taking the following courses:Diploma in Public Relations (Public Relations Institute of Ireland)Introduction to Public Relations (Irish Academy of Public Relations)Distance Learning Programmes (Irish Academy of Public Relations)Also suitable for students studying PR as part of a Communications or Marketing course at third level. Includes sample PR projects and suggested approaches to answering past papers both for the Introduction to PR and the Diploma course

© 2007 Gill Books (Ebook): 9780717155293

Fecha de lanzamiento

Ebook: 21 de agosto de 2007

Etiquetas

    Otros también disfrutaron...

    1. Summary of H. W. Brands's Founding Partisans
      Summary of H. W. Brands's Founding Partisans IRB Media
    2. Summary of Dana Stabenow's Dead in the Water
      Summary of Dana Stabenow's Dead in the Water IRB Media
    3. Summary of Amanda Pellegrino's The Social Climber
      Summary of Amanda Pellegrino's The Social Climber IRB Media
    4. Summary of David Burke's Inferna
      Summary of David Burke's Inferna IRB Media
    5. Summary of Kasey Stockton's Cabin Crush
      Summary of Kasey Stockton's Cabin Crush IRB Media
    6. Summary of Carmen Reid's How Not To Shop
      Summary of Carmen Reid's How Not To Shop IRB Media
    7. Summary of Judy Leigh's Lil’s Bus Trip
      Summary of Judy Leigh's Lil’s Bus Trip IRB Media
    8. Summary of Joshua Green's The Rebels
      Summary of Joshua Green's The Rebels IRB Media
    9. Summary of Scott Cook's Wings of Vengeance
      Summary of Scott Cook's Wings of Vengeance IRB Media
    10. Summary of Nina Burleigh's Mirage
      Summary of Nina Burleigh's Mirage IRB Media
    11. Summary of Katherine Hall Page's The Body in the Piazza
      Summary of Katherine Hall Page's The Body in the Piazza IRB Media
    12. Summary of T. Martin Bennett's Wounded Tiger
      Summary of T. Martin Bennett's Wounded Tiger IRB Media
    13. Summary of Larry Loftis's The Watchmaker’s Daughter
      Summary of Larry Loftis's The Watchmaker’s Daughter IRB Media
    14. Summary of Laura Tretheway's The Deepest Map
      Summary of Laura Tretheway's The Deepest Map IRB Media
    15. Summary of Ethan Gallogly's The Trail
      Summary of Ethan Gallogly's The Trail IRB Media
    16. Summary of Ada Ferrer's Cuba
      Summary of Ada Ferrer's Cuba IRB Media
    17. Summary of Gregory Koukl's Tactics
      Summary of Gregory Koukl's Tactics IRB Media
    18. Summary of Tyler Staton's Praying Like Monks Living Like Fools
      Summary of Tyler Staton's Praying Like Monks Living Like Fools IRB Media
    19. Summary of Megan Ramos's The Essential Guide to Intermittent Fasting for Women
      Summary of Megan Ramos's The Essential Guide to Intermittent Fasting for Women IRB Media
    20. Summary of J. W. Ocker's Cursed Objects
      Summary of J. W. Ocker's Cursed Objects IRB Media
    21. Summary of Izzy Bromley’s Table for Five
      Summary of Izzy Bromley’s Table for Five IRB Media
    22. Summary of Rebecca Boyle's Our Moon
      Summary of Rebecca Boyle's Our Moon IRB Media
    23. Summary of David Von Drehle's The Book of Charlie
      Summary of David Von Drehle's The Book of Charlie IRB Media
    24. Vision Statement: A Blind Man’s View of Life from the Inside Out
      Vision Statement: A Blind Man’s View of Life from the Inside Out Tom Sullivan
    25. Summary of James Pyle's Find Out Anything From Anyone Anytime
      Summary of James Pyle's Find Out Anything From Anyone Anytime IRB Media
    26. Summary of C.W. Farnsworth's First Flight Final Fall
      Summary of C.W. Farnsworth's First Flight Final Fall IRB Media
    27. Architecture and Nature
      Architecture and Nature Abilio Guerra
    28. Summary of Bernard Cornwell's The Last Kingdom
      Summary of Bernard Cornwell's The Last Kingdom IRB Media
    29. Summary of David McCullough's The Pioneers
      Summary of David McCullough's The Pioneers IRB Media
    30. The Gingerbread Boy
      The Gingerbread Boy Kantilal Oswal
    31. Political Change and the Rise of Labour in Comparative Perspective: Britain and Sweden 1890-1920
      Political Change and the Rise of Labour in Comparative Perspective: Britain and Sweden 1890-1920 Mary Hilson

    Empieza por aquí

    Ver todos los títulos
    1. La última huella
      La última huella Marcos Nieto Pallarés
      4.2
    2. La protegida
      La protegida Rafael Tarradas Bultó
      4.5
    3. Corazón de oro
      Corazón de oro Luz Gabás
      4.3
    4. Las hijas de la criada: Premio Planeta 2023
      Las hijas de la criada: Premio Planeta 2023 Sonsoles Ónega
      4.4
    5. No le dejes entrar
      No le dejes entrar Lisa Jewell
      4
    6. Venganza
      Venganza Carme Chaparro
      4.2
    7. Hamnet
      Hamnet Maggie O'Farrell
      4.5
    8. Mil cosas
      Mil cosas Juan Tallón
      4.1
    9. Vera, una historia de amor: Premio Planeta 2025
      Vera, una historia de amor: Premio Planeta 2025 Juan del Val
      2.5
    10. Reembrujada
      Reembrujada Lucy Jane Wood
      4.1
    11. Delito
      Delito Carme Chaparro
      4
    12. Ena
      Ena Pilar Eyre
      3.9
    13. Confía en lo que ves
      Confía en lo que ves Linwood Barclay
      4.4
    14. Una buena pieza
      Una buena pieza Alicia Giménez Bartlett
      4.2
    15. Ande, ande, ande, la Mari Morena
      Ande, ande, ande, la Mari Morena Megan Maxwell
      4.5

    Explora nuevos mundos

    • Más de 1 millón de títulos

    • Modo sin conexión

    • Kids Mode

    • Cancela en cualquier momento

    Unlimited

    Para los que quieren escuchar y leer sin límites.

    $7.99 /mes

    7 días gratis

    • Escucha y lee los títulos que quieras

    • Modo sin conexión + Modo Infantil

    • Cancela en cualquier momento

    Pruébalo ahora
    Compañía
    Explorar
    Enlaces importantes
    Idioma y región

    • Español

    • América Latina

    • app_store_button
    • google_play_button
    Síguenos