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The Little Black Book of Innovation, With a New Preface: How It Works, How to Do It

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Negocios y economía

In The Little Black Book of Innovation, long-time innovation expert Scott D. Anthony draws on stories from his research and field work with companies like Procter & Gamble to demystify innovation. Anthony presents a simple definition of innovation and illuminates its vital role in organizational success and personal growth. Anthony also provides a powerful 28-day program for mastering innovation’s key steps: finding insight, generating ideas, building businesses, and strengthening capabilities.

With its wealth of illustrative case studies from around the globe, this engaging and potent playbook is a must-read for anyone seeking to turn themselves or their companies into true innovation powerhouses.

© 2017 Harvard Business Review Press (eBook): 9781633693418

Fecha de lanzamiento

eBook: 28 de marzo de 2017

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