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#1 The power of stories cannot be understated. They are uniquely powerful, and they can be used to connect with others and make a difference.

#2 We are constantly surrounded by stories. When someone says they’re going to tell us a story, we expect it to follow a familiar pattern: setup, climax, and resolution. When it doesn’t, we are left dissatisfied.

#3 The brain finds little distinction between stories and experiences, and this is what makes stories so powerful. They sweep us up and involve us in multiple important ways.

#4 The candy company I worked with wanted to demonstrate their commitment to quality, so they created a video crew and went looking for stories. They met Estela, a factory worker who inspects packages of gum before they leave the plant.

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Ebook: 16 mei 2022