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Cover for Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers
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Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers

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3.8

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9H 45min
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Economia & Negócios

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.

© 2012 Harper Business (Audiobook): 9780062262714

Data de lançamento

Audiobook: 11 de dezembro de 2012

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