Extended Summary - Hooked: Based On The Book By Nir Eyal

EXTENDED SUMMARY

HOOKED

BASED ON THE BOOK BY NIR EYAL

SUMMARY WRITTEN BY: EVERBOOK SUMMARIES

CONTENT

The Basics of Habits

Triggers

Action

Variable Reward

Investment

The Manipulation Matrix

Habit Testing

Habit-Forming Opportunities

Applying the Hooked Model

General Analysis

ABOUT THE ORIGINAL BOOK

"Hooked: How to Build Habit-Forming Products" by Nir Eyal, explores the psychology behind products that create user habits. The book introduces the Hooked Model, a four-phase process of trigger, action, variable reward, and investment, explaining how these elements work together to connect a user's problem with a solution frequently enough to form a habit. It guides product designers and entrepreneurs in creating engaging experiences that keep users returning. The framework helps to understand user behavior and build products that seamlessly integrate into users' daily routines. The book also touches upon the ethical considerations of building habit-forming products, encouraging creators to reflect on the impact and morality behind their creations.

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Data de lançamento

Audiolivros: 8 de fevereiro de 2025