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Cover for Guerrilla Marketing to Heal the World: Combining Principles and Profit to Create the World We Want

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Guerrilla Marketing to Heal the World: Combining Principles and Profit to Create the World We Want

Name: Guerrilla Marketing to Heal the World: Combining Principles and Profit to Create the World We Want
ISBN: 9781630476595

Por
- Jay Conrad Levinson
- Shel Horowitz
Editor
- Morgan James Publishing

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Aprender idiomas: Inglês
Formato
Categoria: Economia & Negócios

Levinson and Horowitz show the dramatic potential for profit in not just being a green company, but in addressing the huge social problems that have stumped humankind for millennia. Instead of waiting centuries for government to get it done, business can grab the reins and accomplish more through the profit motive than through any amount of guilt-tripping. Green practices can save and make money, and deep social change can skyrocket those revenues---when marketed correctly.

Data de lançamento

Ebook: 15 de março de 2016