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Summary of Allan Dib's Lean Marketing

Name: Summary of Allan Dib's Lean Marketing
ISBN: 9798330099658

por
- IRB Media
Editora
- IRB Media

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Idiomas: Inglês
Format
Categoria: Economia & Negócios

Get the Summary of Allan Dib's Lean Marketing in 20 minutes. Please note: This is a summary & not the original book. "Lean Marketing" by Allan Dib explores the application of lean manufacturing principles to marketing, emphasizing efficiency and value creation. The book recounts the author's experiences, including a pivotal conference in León, Mexico, and delves into the history of lean manufacturing, pioneered by Toyota. Lean marketing aims to eliminate waste and focus on creating value for the target market, contrasting with traditional mass marketing...

Data de lançamento

Ebook: 25 de junho de 2024