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Summary of Ulrik Lehrskov-Schmidt's The Pricing Roadmap

Name: Summary of Ulrik Lehrskov-Schmidt's The Pricing Roadmap
ISBN: 9798330019748

por
- IRB Media
Editora
- IRB Media

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Idiomas: Inglês
Format
Categoria: Economia & Negócios

Get the Summary of Ulrik Lehrskov-Schmidt's The Pricing Roadmap in 20 minutes. Please note: This is a summary & not the original book. "The Pricing Roadmap" by Ulrik Lehrskov-Schmidt is a comprehensive guide for B2B SaaS executives and entrepreneurs grappling with the complexities of pricing strategies. The book emphasizes the importance of customer-centric pricing over product-centric approaches, advocating for a structure that reflects the value delivered to different customer segments. Lehrskov-Schmidt draws parallels with historical industries, such as the 1860s railroad, to illustrate the effectiveness of differentiated services and the necessity of pricing based on customer willingness to pay...

Data de lançamento

Ebook: 27 de março de 2024