Ouça e leia

Entre em um mundo infinito de histórias

  • Ler e ouvir tanto quanto você quiser
  • Com mais de 500.000 títulos
  • Títulos exclusivos + Storytel Originals
  • 7 dias de teste gratuito, depois R$19,90/mês
  • Fácil de cancelar a qualquer momento
br bdp devices
Cover for The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs
Assine agora

The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs

Assine agora
1 Avaliações

5

Duração
8H 10min
Idioma
Inglês
Formato
Categoria

Economia & Negócios

"Jobs To Be Done is key to building successful products, and this book masterfully gives a step–by–step guide on how to put it into practice." —Melissa Perri, author of Escaping the Build Trap

These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative.

The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

© 2024 Ascent Audio (Audiobook): 9781663735423

Data de lançamento

Audiobook: 28 de maio de 2024

Tags

Outros também usufruíram...

  1. Boundless: A New Mindset for Unlimited Business Success
    Boundless: A New Mindset for Unlimited Business Success Henry King
  2. The Value of Values: How Leaders Can Grow Their Businesses and Enhance Their Careers by Doing the Right Thing (Management on the Cutting Edge)
    The Value of Values: How Leaders Can Grow Their Businesses and Enhance Their Careers by Doing the Right Thing (Management on the Cutting Edge) Daniel Aronson
  3. Sentient Strategy: How to Create Market-Dominating Strategies in Turbulent Economies
    Sentient Strategy: How to Create Market-Dominating Strategies in Turbulent Economies Alan Weiss
  4. Leadership Unblocked: Break Through the Beliefs That Limit Your Potential
    Leadership Unblocked: Break Through the Beliefs That Limit Your Potential Muriel M. Wilkins
  5. Book Yourself Solid for Coaches and Consultants: The Fastest, Easiest, Most Reliable System for Getting More Clients Than You Can Handle, Even if You Hate Marketing and Selling
    Book Yourself Solid for Coaches and Consultants: The Fastest, Easiest, Most Reliable System for Getting More Clients Than You Can Handle, Even if You Hate Marketing and Selling Michael Port
  6. Finding Allies, Building Alliances : 8 Elements that Bring and Keep People Together: 8 Elements that Bring--and Keep--People Together
    Finding Allies, Building Alliances : 8 Elements that Bring and Keep People Together: 8 Elements that Bring--and Keep--People Together Mike Leavitt
  7. The Versatile Leader: The Confidence to Excel in Every Situation
    The Versatile Leader: The Confidence to Excel in Every Situation Msuega Tese
  8. The Transparent Leader: How The Power of Sincerity, Science & Structure Can Transform Your Sales Team’s Results
    The Transparent Leader: How The Power of Sincerity, Science & Structure Can Transform Your Sales Team’s Results Todd Caponi
  9. Play the Game: How to Win in Today’s Changing Environment
    Play the Game: How to Win in Today’s Changing Environment Adam Strong
  10. Peak Performance: How Denver's Peak Academy is saving millions of dollars, boosting morale and just maybe changing the world. (And how you can too!)
    Peak Performance: How Denver's Peak Academy is saving millions of dollars, boosting morale and just maybe changing the world. (And how you can too!) Brian Elms
  11. Responsible Influence: Build the I in Team
    Responsible Influence: Build the I in Team Brian Smith PhD
  12. Culture Is the Way: How Leaders at Every Level Build an Organization for Speed, Impact, and Excellence
    Culture Is the Way: How Leaders at Every Level Build an Organization for Speed, Impact, and Excellence Matt Mayberry
  13. HBR Guides to Performance Management Collection (4 Books) (HBR Guide Series)
    HBR Guides to Performance Management Collection (4 Books) (HBR Guide Series) Harvard Business Review
  14. It Depends: Writing on Technology Leadership 2012-2022
    It Depends: Writing on Technology Leadership 2012-2022 Kevin Goldsmith
  15. The Mental Game: Winning the War Within Your Mind
    The Mental Game: Winning the War Within Your Mind Darrin Donnelly
  16. Your Company Is Your Castle: Proven Methods for Building a Resilient Business
    Your Company Is Your Castle: Proven Methods for Building a Resilient Business Sandeep Chennakeshu
  17. Deploy Empathy: A Practical Guide to Interviewing Customers
    Deploy Empathy: A Practical Guide to Interviewing Customers Michele Hansen
  18. Unfairly Labeled: How Your Workplace Can Benefit From Ditching Generational Stereotypes
    Unfairly Labeled: How Your Workplace Can Benefit From Ditching Generational Stereotypes Jessica Kriegel
  19. Future Fit: How to stay relevant and competitive in the future of work
    Future Fit: How to stay relevant and competitive in the future of work Andrea Clarke
  20. You First : Inspire Your Team to Grow Up, Get Along and Get Stuff Done: Inspire Your Team to Grow Up, Get Along, and Get Stuff Done
    You First : Inspire Your Team to Grow Up, Get Along and Get Stuff Done: Inspire Your Team to Grow Up, Get Along, and Get Stuff Done Liane Davey
  21. Competitive Success: Building Winning Strategies with Corporate War Games
    Competitive Success: Building Winning Strategies with Corporate War Games Arjan Singh
  22. Five Generations at Work: How We Win Together, For Good
    Five Generations at Work: How We Win Together, For Good Patrick Dunne
  23. A Fine Line: How Design Strategies Are Shaping the Future of Business
    A Fine Line: How Design Strategies Are Shaping the Future of Business Hartmut Esslinger
  24. Drive Your Destiny: Create a Vision for Your Life, Build Better Habits for Wealth and Health, and Unlock Your Inner Greatness
    Drive Your Destiny: Create a Vision for Your Life, Build Better Habits for Wealth and Health, and Unlock Your Inner Greatness Scott Allan
  25. Skills for Career Success: Maximizing Your Potential at Work
    Skills for Career Success: Maximizing Your Potential at Work Elaine Biech
  26. How to Win: Lessons in Success From the Front Line of Performance Psychology
    How to Win: Lessons in Success From the Front Line of Performance Psychology Dr Kate Hays
  27. Activating the Common Good: Reclaiming Control of Our Collective Well-Being
    Activating the Common Good: Reclaiming Control of Our Collective Well-Being Peter Block
  28. Infonomics: How to Monetize, Manage, and Measure Information as an Asset for Competitive Advantage
    Infonomics: How to Monetize, Manage, and Measure Information as an Asset for Competitive Advantage Douglas B. Laney
  29. The Network Imperative: How to Survive and Grow in the Age of Digital Business Models
    The Network Imperative: How to Survive and Grow in the Age of Digital Business Models Barry Libert
  30. The Next Economy MBA: Redesigning Business for the Benefit of All Life
    The Next Economy MBA: Redesigning Business for the Benefit of All Life Ryan Honeyman
  31. First Be Nimble: A Story About How to Adapt, Innovate and Perform in a Volatile Business World
    First Be Nimble: A Story About How to Adapt, Innovate and Perform in a Volatile Business World Graham Winter
  32. Growth for Good: Reshaping Capitalism to Save Humanity from Climate Catastrophe
    Growth for Good: Reshaping Capitalism to Save Humanity from Climate Catastrophe Alessio Terzi
  33. Your Book on Your Terms: The Most Efficient Way to Write, Publish, and Promote Your Nonfiction Book
    Your Book on Your Terms: The Most Efficient Way to Write, Publish, and Promote Your Nonfiction Book John Feldman
  34. For the Win, Revised and Updated Edition: The Power of Gamification and Game Thinking in Business, Education, Government, and Social Impact, 2nd Edition
    For the Win, Revised and Updated Edition: The Power of Gamification and Game Thinking in Business, Education, Government, and Social Impact, 2nd Edition Dan Hunter
  35. Innovation X: Why a Company's Toughest Problems Are Its Greatest Advantage
    Innovation X: Why a Company's Toughest Problems Are Its Greatest Advantage Adam Richardson
  36. The Lovable Leader: Build Great Teams with Trust, Respect, and Kindness
    The Lovable Leader: Build Great Teams with Trust, Respect, and Kindness Jeff Gibbard
  37. Choosing College: How to Make Better Learning Decisions Throughout Your Life
    Choosing College: How to Make Better Learning Decisions Throughout Your Life Michael B. Horn
  38. Stop Guessing: The 9 Behaviors of Great Problem Solvers
    Stop Guessing: The 9 Behaviors of Great Problem Solvers Nat Greene
  39. Cultivate: The 6 Non-Negotiable Traits of a Winning Team
    Cultivate: The 6 Non-Negotiable Traits of a Winning Team Walter Bond
  40. Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals
    Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals Brent Dykes
  41. The Great Man is Dead: A new philosophy for leadership
    The Great Man is Dead: A new philosophy for leadership Rob Cross
  42. Harvey Mackay's ABCs of Business Success
    Harvey Mackay's ABCs of Business Success Harvey Mackay
  43. This Is Personal: The Art of Delivering the Right Email at the Right Time
    This Is Personal: The Art of Delivering the Right Email at the Right Time Brennan Dunn
  44. The Art of Negotiation – Mastering Persuasion in Business & Life: Proven Strategies to Win Deals, Influence Decisions, and Succeed in Any Situation
    The Art of Negotiation – Mastering Persuasion in Business & Life: Proven Strategies to Win Deals, Influence Decisions, and Succeed in Any Situation Issac Poe
  45. The Effective Presenter: The Winning Formula for Business Presentations
    The Effective Presenter: The Winning Formula for Business Presentations Ryan J Warriner
  46. The Economics of Emotion: How to Build a Business Everyone Will Love
    The Economics of Emotion: How to Build a Business Everyone Will Love Kyle M.K.
  47. The Inside Innovator
    The Inside Innovator Louis K. Gump
  48. Fusion Strategy: How Real-Time Data and AI Will Power the Industrial Future
    Fusion Strategy: How Real-Time Data and AI Will Power the Industrial Future Vijay Govindarajan
  49. Smart Rivals: How Innovative Companies Play Games That Tech Giants Can't Win
    Smart Rivals: How Innovative Companies Play Games That Tech Giants Can't Win Feng Zhu
  50. Big Shoes to Fill: Stepping into a Leadership Role...Without Stepping in It
    Big Shoes to Fill: Stepping into a Leadership Role...Without Stepping in It Gavin Adams
  51. The Tradeshow Chronicles: Everything you need to succeed at exhibitions in a unique novel
    The Tradeshow Chronicles: Everything you need to succeed at exhibitions in a unique novel Julien Rio
  52. Selling The Intangible: Turn Your Knowledge into Income. Generate Predictable Profits. Build a Wildly Successful Digital Product Business
    Selling The Intangible: Turn Your Knowledge into Income. Generate Predictable Profits. Build a Wildly Successful Digital Product Business Meera Kothand
  53. Time Management That Actually Works: Life-Changing, Effective, Unique Techniques From the Busiest Managers on the Planet
    Time Management That Actually Works: Life-Changing, Effective, Unique Techniques From the Busiest Managers on the Planet George G. Tumanishvili
  54. Magnetiize: Stop the Chase. Understand the Change. Take Control of Your Future
    Magnetiize: Stop the Chase. Understand the Change. Take Control of Your Future John Sanei
  55. Leadership Gravitas: 12 Essential Skills to Expand your Impact and Influence
    Leadership Gravitas: 12 Essential Skills to Expand your Impact and Influence Eric Pfeiffer
  56. How to Price Effectively: A Guide for Managers and Entrepreneurs
    How to Price Effectively: A Guide for Managers and Entrepreneurs Utpal Dholakia
  57. 555 Powerful Questions in Coaching, Mentoring and Leading at Work: The Art of Asking Powerful Questions to Unlock Potential, Improve Performance and Empower Others
    555 Powerful Questions in Coaching, Mentoring and Leading at Work: The Art of Asking Powerful Questions to Unlock Potential, Improve Performance and Empower Others Mauricio Vasquez
  58. Elite Performance for Managers: The Essential Steps for Transforming Your Career, Life, and Destiny
    Elite Performance for Managers: The Essential Steps for Transforming Your Career, Life, and Destiny Talbot A. Stark
  59. Time is Now: A Journey Into Demystifying AI
    Time is Now: A Journey Into Demystifying AI Raj Verma
  60. The Resilient Founder: Lessons in Endurance from Startup Entrepreneurs
    The Resilient Founder: Lessons in Endurance from Startup Entrepreneurs Mahendra Ramsinghani
  61. The Profit Secret: How to sell more at a higher margin
    The Profit Secret: How to sell more at a higher margin Nick Baldock
  62. Row the Boat: A Never-Give-Up Approach to Lead with Enthusiasm and Optimism and Improve Your Team and Culture
    Row the Boat: A Never-Give-Up Approach to Lead with Enthusiasm and Optimism and Improve Your Team and Culture Jon Gordon
  63. Do the Hard Things First: Volume 1: Book 1—3: How to Beat Procrastination, Master Self-Control, and Break Your Bad Habits
    Do the Hard Things First: Volume 1: Book 1—3: How to Beat Procrastination, Master Self-Control, and Break Your Bad Habits Scott Allan
  64. The Perfect Mix: Everything I Know About Leadership I Learned as a Bartender
    The Perfect Mix: Everything I Know About Leadership I Learned as a Bartender Helen Rothberg, PhD
  65. BETTER HUMANS, BETTER PERFORMANCE: DRIVING LEADERSHIP, TEAMWORK, AND CULTURE WITH INTENTIONALITY
    BETTER HUMANS, BETTER PERFORMANCE: DRIVING LEADERSHIP, TEAMWORK, AND CULTURE WITH INTENTIONALITY Alan Kolp
  66. Emotional Intelligence for the Modern Workplace: A Guide to Developing Emotional Intelligence and Ensuring Psychological Safety
    Emotional Intelligence for the Modern Workplace: A Guide to Developing Emotional Intelligence and Ensuring Psychological Safety Morten Johnson
  67. The Offsite: A Leadership Challenge Fable
    The Offsite: A Leadership Challenge Fable Robert H. Thompson
  68. Effective Entrepreneurship: The 7 Key Habits & Principles of Elite Entrepreneurs
    Effective Entrepreneurship: The 7 Key Habits & Principles of Elite Entrepreneurs Walter Grant
  69. Five Marks of a Man: Finding Your Path to Courageous Manhood
    Five Marks of a Man: Finding Your Path to Courageous Manhood Brian Tome
  70. Why Managing Sucks and How to Fix It : A Results-Only Guide to Taking Control of Work, Not People: A Results-Only Guide to Taking Control of Work, Not People
    Why Managing Sucks and How to Fix It : A Results-Only Guide to Taking Control of Work, Not People: A Results-Only Guide to Taking Control of Work, Not People Cali Ressler
  71. The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback
    The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback Dan Olsen
  72. Meaningful: The Story of Ideas That Fly
    Meaningful: The Story of Ideas That Fly Bernadette Jiwa
  73. Nothing But the Truth: Secrets From Top Intelligence Experts to Control Conversations and Get the Information You Need
    Nothing But the Truth: Secrets From Top Intelligence Experts to Control Conversations and Get the Information You Need Maryann Karinch

Comece a ouvir por aqui

Ver todos os títulos
  1. Pratique o poder do "Eu posso"
    Pratique o poder do "Eu posso" Bruno Gimenes
    4.5
  2. 18 Maneiras De Ser Uma Pessoa Mais Interessante
    18 Maneiras De Ser Uma Pessoa Mais Interessante Tom Hope
    4
  3. O sonho de um homem ridículo
    O sonho de um homem ridículo Fiódor Dostoiévski
    4.7
  4. Gerencie suas emoções
    Gerencie suas emoções Augusto Cury
    4.5
  5. 10 Maneiras de manter o foco
    10 Maneiras de manter o foco James Fries
    3.8
  6. Harry Potter e a Pedra Filosofal
    Harry Potter e a Pedra Filosofal J.K. Rowling
    4.9
  7. Os "nãos" que você não disse
    Os "nãos" que você não disse Patrícia Cândido
    4.2
  8. A gente mira no amor e acerta na solidão
    A gente mira no amor e acerta na solidão Ana Suy
    4.5
  9. A metamorfose
    A metamorfose Franz Kafka
    4.4
  10. Mais esperto que o diabo: O mistério revelado da liberdade e do sucesso
    Mais esperto que o diabo: O mistério revelado da liberdade e do sucesso Napoleon Hill
    4.7
  11. Jogos vorazes
    Jogos vorazes Suzanne Collins
    4.8
  12. A arte da guerra
    A arte da guerra Sun Tzu
    4.6
  13. Primeiro eu tive que morrer
    Primeiro eu tive que morrer Lorena Portela
    4.3
  14. Pare de Procrastinar: Supere a preguiça e conquiste seus objetivos
    Pare de Procrastinar: Supere a preguiça e conquiste seus objetivos Giovanni Rigters
    4.3
  15. talvez a sua jornada agora seja só sobre você: crônicas
    talvez a sua jornada agora seja só sobre você: crônicas Iandê Albuquerque
    4.5
A STORYTEL
Explorar
Links úteis
Idioma e região

  • Português

  • Brasil

  • app_store_button
  • google_play_button
Nos siga