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Using AI in Marketing: Harness AI technologies to transform marketing strategies and results

Name: Using AI in Marketing: Harness AI technologies to transform marketing strategies and results
ISBN: 9781837023882

por
- Mercury Learning and Information
- Greg Kihlström
Editora
- Packt Publishing

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Idiomas: Inglês
Format
Categoria: Economia & Negócios

Artificial Intelligence is reshaping the marketing landscape. This book begins with a foundational overview of AI and its history, establishing the importance of AI in modern marketing practices. Readers will gain insights into the integration of AI with marketing fundamentals, paving the way for strategic advancements. Delving deeper, the book explores current applications of AI, from data analytics to campaign automation, and personalized customer experiences. With chapters dedicated to generative AI, prompt optimization, and team augmentation, the book provides actionable insights and case studies to guide readers through real-world usage. As the journey concludes, readers are equipped with an understanding of AI's transformative impact, ethical considerations, and strategies for adoption. This book ensures that marketers are ready to embrace AI, optimize their workflows, and make informed investment decisions for future growth.

Data de lançamento

Ebook: 24 de janeiro de 2025