51 Avaliações
3.84
Idioma
Inglês
Categoria
Economia & Negócios
Duração
7H 31min

Small Is the New Big

Autor: Seth Godin Narrador: Seth Godin Audiobook

Big business used to be a good thing. Big meant economies of scale, lots of resources, and more power. Big meant better.

Then small happened.

Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning out to be the next "big" thing.

© 2006 HighBridge Audio (Audiobook) ISBN: 9781598871050

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